I am going to produce two media products from Set 3 brief: a Tik Tok video and three movie posters, both aimed at promoting a coming-of-age movie. The movie I am referring to is “After”, which has similar aspects of the movie I have created. I have chosen Set 3 brief because of my interest in social media and my experience in creating engaging TikTok content. Additionally, I have never created this type of media work, so I am excited to challenge myself and increase my knowledge and understanding.

My interest in social media and experience with TikTok were significant when I chose this brief. Tik Tok is a new way to promote media products especially reaching a younger audience which my movie is aimed towards. This brief includes digital and traditional media, allowing me to use my strengths and learn new things. It also helps me understand more about media theories and how to apply them in my products.

The TikTok videos will be fun and engaging for the audience, as many people on TikTok have a low attention span so it is crucial that I engage the audience early. The TikTok will capture behind the scenes of the movie and some additional clips and scenes. By using relatable humour and eye-catching scenes the video will appeal to what the audience likes and cares about. I will use TikTok’s interactive features, like hashtags to get the audience involved and spread my media product further.

The three movie posters will relate with my TikTok video creating an attractive media campaign. Each poster will highlight different parts of the movie, from its emotional moments to its exciting moments. I’ll use the same colour themes and movie title to show that they are campaigning the same movie. The posters will be designed to attract the target audience, using images that reflect the movie’s key scenes and themes.

Each poster will focus on a different part of the movie, for instance one poster might show the main character’s journey, and the other might highlight an important relationship, and the third might capture a key moment in the story. This way, the posters together will give a full picture of the movies themes and attract a wide audience.

To help develop my project, I’ll explore Todorov’s narrative theory. Todorov’s idea of narrative structure – equilibrium, disruption, new equilibrium – will help both my TikTok video and the movie posters. I will also use C.S. Pierce’s theory of signs, focusing on indexical signs to intrigue consumers to my movie poster. By using lots of small symbols in my media products it will make the audience curious and get them interested in my movie. This approach will not only make visually appealing posters but also grow a stronger connection with the audience to the movies story.

My target audience for my project is teenagers and young adults aged 12-20. This age group really connects with a coming-of-age movie because they can reflect their own experiences and challenges. Even though “After” has a female lead, I wanted to create a media content that appeals to both genders. By focusing on themes like finding themselves and growing as a person through challenges along the way. This age group is also very active on social media, especially TikTok, so this is a great platform to reach them on so they can engage, interact and find out more about my media products.

I have been inspired by several different coming of age movies on Netflix, especially ‘Mean girls’ and ‘To All the Boys I have Loved Before’. Mean girls stood out to me because its about personal growth and realising there is more to life than being ‘popular’. This movie is a great example of how I want my project to have a positive message and to inspire my young target audience. Although, I did enjoy ‘To all the boys I loved before’ it focuses on romance and finding your other half, where as my movie aims to focus more on finding your true self before you love somebody else.