Genre is ‘a style or category of art, music, or literature.’ The main theorist is called Steven Neale, his theory is that all genres have their similarities and repetitions but what separates them is their differences. Neale sees genre as something that evolves over time, not just a set of fixed categories that use the same repertoire of elements. He believes that genre is a historic specificity, which means that different genres change over time. For instance, a sci-fi movie in the 1950s has changed drastically in comparison to modern day sci-fi movies. As genres are changing and as new additions are added to the body of similar texts, Neale refers to as the corpus. A hybridisation is when two genres are combined. For example, a rom-com or a sci-fi/western film.

Genre is defined by different codes and convections

you can also combine genres to create hybrid genres such as comedy drama which is a mix of comedy and drama

Steve Neale said genre is based on repetition and differences as genres have motifs which are repeated to depict the genre, but also differences so all media which covers the genre is not the same.

I have chosen brief 3 where I will be creating three movie posters to advertise a ‘coming of age’ themed film that is being presented at a film festival. In my first poster I will be showing the women who I have chosen for my film that is in a relationship and throughout the posters it demonstrates her changes through a breakup and how she changes for the better. Brief 3 really caught my interest as I believe it will be enjoyable to create three videos to promote a film with my friends and create a story line throughout the three videos. I would also like to expand my knowledge about editing and film making as it interests me a lot as I have not had the opportunity to create something like this before and have not had the experience.  

In poster one I will be showing the women that she used to be before the break up and how she used to act and how she comes across to people. The women is in a dress dress in red lighting as she was very in love at first and her relationship was going well and she was very beautiful and sexy and it shows how she changes throughout the film. I have named this piece ‘The women in shadow’ as it demonstrates the new women that she becomes which is in her shadow throughout the film and what she will turn into after her break up. Media language is the different aspects in a media product that communicates meanings to the audience. I have included a dominant signifier that is the women that is presented throughout as she is the main part in the film and the most important which shows meaning to the audience.  

In Poster 2 I have included the male who she is dating and presenting him in which a way of him walking away into the distance after disappearing into the night after ending the relationship. My posters demonstrate the scenes that occur in the film as a way of showing what may happen throughout.

Poster 3 is a picture of the new women grown up and how she has changed after a heartbreak and demonstrates that even if something bad happens it doesn’t always mean it will be bad forever as you can see she changes and matures throughout and changes in her physical features which shows that changing the way you may look or doing something different can feel relieving from the past. The theme is coming of age as it shows her changing and growing however it is also a bit of rom com that is involved as I want to incorporate more than one theme as it makes the story line a lot clearer and more interesting.

My aim for these videos is to promote and capture a more mainstream audience and capture audience attention. I will also be creating 3 other posters to represent and promote the film I have chosen.  

I will be using different camera angles and vibrant colours during the video to capture attention from audience which proves I have read through the brief and analyses it well and gone through the requirements I need.  

The videos will be available on all platforms to enable and get the most out of creating it to get it out to as many people and audience possible to attract lots of people to watch the film. It will include catchy songs and dances that make people more aware and as something specific they remember from the film. I will promote the TikTok’s on my Instagram story and create posts promoting them as we need as wide as an audience possible. 

Media language is the different aspects in a media product that communicates meanings to the audience. I have included a dominant signifier that is the women that is presented throughout as she is the main part in the film and the most important which shows meaning to the audience.