Stephen Neal believes that Genre is distinguished by purpose and content.

1. hybridisation: mix of two genres, e.g. rom-com
2. sub-genre: subdivision of a larger genre, e.g. psychological thriller
3. corpus: repertoire of elements that make up a genre
4. repetition and sameness VS variation and change:
   • repeating same formulas with only minor variations but still sufficient variations, with familiarity, to make the audience feel that the product they are consuming is still fresh

Genre is the classification of something in order to create a group of different corpuses where there is repetition and difference. Genre has expectations especially towards audiences. The way they prevent audience from being bored is evolving, burrowing and adapting Genres. This is called historic specificity.

For my brief I am producing three 45 to 60 seconds TikTok videos promoting my new coming of age film that is going to be shown in theatres, as well as three fil posters that will utilize colours upbeat music and scenes that evoke a sense of freedom and self-discovery. For example using warm tones to symbols the carefree nature of summer and growth. Introducing a soundtrack with nostalgic or coming of age themes can enhance the emotional connection with my audience while using wide shots of natural landscapes or bustling summer settings can convey the feeling of adventure and effectively communicate the essence of a coming of age story set during the summer.

For my intended audience, I have aimed for this product to reach the teenage generation. I want this product to represent innovation or for people to find personal development, by having this aim it helps provide an integrated way into the product as a tool that helps the main characters navigate their journey of self realization during the summer, by incorporating this into my product in a meaningful and reliable way to the teenage audiences’ own coming of age experiences I can create a connection that resonates with them and adds depth to the story line. One way I hope to innovate and engage my audience is by incorporating relatable themes  such as the big summer holiday that all teens look forward to when school has finished for the term. I aim to incorporate current popular themes that teenagers take part in during summer holidays as such experiences as going to festivals or holidays with their friends. I want  to effectively convey the emotions and experiences of my characters to try resonate with my audience. Additionally considering the influence of my products in the film that can further connect with the teenage audience. By showcasing my products that are popular or aspirational to teenagers by enhancing the realism and relatability of the story. This integration can subtly influence the audiences perception and embrace the overall viewing experience. By staying attuned to what resonates with teenagers in the present day, I can create a film that feels authentic and relatable to my targeted audience, exploring how product placement and brand partnerships can align with the interest and preferences of  teens.

I can leverage digital convergence by seamlessly integrating popular products and consider leveraging social media platforms to create buzz and engage with my teenage audience. I want to utilize platforms like Instagram TikTok and snapchat to showcase my posters in a creative and visually appealing way that resonates with the teenage demographic. I want to create a sense of community and interaction around my product and for my audience, witch could mean exploring partnerships with influencers or content creators who have a strong teenage following to amplify my reach and increase awareness of my coming of age film and poster products. By intergrading digital strategies effectively I can enhance the visibility and appeal of my products to my targeted audience