Audience targeting- Steve Neale claims that genres are created to appeal to specific audiences

Genre subversion- all genres are subject to a continuous evolution

Genre hybridity- deliberate inclusion or intertwining of conventions across a number of genres

Iconography- Mise en scene expectations, camera and editing styles

~Character driven motifs- lead characters may have defined attributes to follow genre-driven narrative arcs. All characters are defined by genres

NEA similarities and differences

Similarities	Differences
Barcodes	Style of product
Links to online website	Size
Age ratings	Font
Name of games being advertised	Main focus of Image
Target audience