I chose to do brief four as I want to create a music video which highlights mental health and the importance of friendships. I have always wanted to create a music video as I enjoy the creative freedom they contain. I also want to improve my editing skills on premier pro and photoshop so editing the music video and creating the magazine cover on photoshop will help me practice and improve these skills. I am also exited with the idea of producing and directing a music video.

In the music video I want my music video so to start with a disequilibrium and move into a new equilibrium (Todorov’s theory). In my magazine I want to use codes and conventions to help my magazine appear to my target audience such as by creating a bold and exiting logo for my magazine as well as using loads of colour to make my magazine exiting and appealing like mainstream music. I also want to include difference by including a side featuring the current top 10 trending songs as it would appeal to my target audience and be a great feature in a mainstream music magazine to display the current trending songs. Magazines commonly contain an advertisement on the back cover, so to continue the theme of my magazine I am going to create an exiting colourful music festival poster to display on the back of my magazine.

In terms of psychographics I want my media products to target Seekers and Achievers as the music video will include self-discovery of how the power of friendship can lead to finding your true self and the sociability of friendship. To do this in the magazine I could interview the artist about their career in music. In terms of achievers I want in the music video to show the success of friendship and the influence of a good friend which I am going to try and show in my music video by having a good friend helping someone who is lonely and in need. For the magazine I could make it appeal to achievers by interviewing the music artist on their success in the industry and hope the magazine can influence others who are seeking success in the industry. However my target audience is anyone between 16-25 who like listening to music and watching music videos and reading magazines as I want my message of the Importance of friendship and mental health to be seen by these groups of people.

I often watch linear music TV channels such as The Box (soon to be defunct) and MTV Live which focuses on mainstream music content as well as new and upcoming music. So, I would like for my magazine to talk about mainstream music channels on one of the pages, because they have a similar target audience as my magazine.

Some opportunities for digital convergence I will include the same people in my music video and magazine as well as include references from the music video in the magazine interview for example asking the artist in the interview about the music video.  I also want the footwear promotion to not only appear in the video but also as an ad in the magazine as magazines commonly contain advertisements as a way to make money without charging higher prices for the magazine.

Style Models

Magazine

Interview