I am producing two media products that cater to the gaming community, driven by my passion for gaming and desire to contribute to the gaming culture. I have chosen to focus on this brief because I find the impact of gaming on individual’s lives, its ability to connect people and spark creativity within the community to be very fascinating.

My target audience is anyone interested in gaming culture. My primary goal is to keep my readers informed about the latest trends, strategies and developments in the gaming world. To achieve this I will focus on addressing the specific interests and preferences within the community by staying attuned to industry news, community discussions, and the latest gaming trends.

To provide insightful commentary and in depth coverage, I will analyse industry developments, game releases, and technological advancements. I will prioritise authentic storytelling that highlights the personal experiences and perspectives of gamers, developers and industry professionals. This will involve showcasing a diverse range of content including diverse perspectives and experiences within the gaming community. I will also feature content on underrepresented voices in the gaming industry, such as female game developers or LGBTQ+ gamers to create more diversity within the community. I also plan to add a section in my magazine that highlights indie games developed by marginalized creators, giving them a platform to share their work as well. 

To ensure my content is accessible to a passive audience, I will use language that is clear and concise. I will also apply Albert Bandura’s Social Learning Theory to make game reviews and new gaming content engaging and relatable. Additionally, I will incorporate elements of Henry Jenkins Participatory Culture Theory to encourage a sense of community and social connection between my readers and the content of my products. By supporting media language and representation that is authentic, inclusive, and diverse, my magazine aims to create a vibrant and engaging space for gamers to connect, learn, and celebrate their shared passion for gaming. All of this will help create a form of escapism and provide entertainment within the community.

I am going to produce a media product for set brief 1. This is because I particularly take an interest in game shows and competitions. I enjoy shows with an interactive nature and I also have a fascination for television that motivates an active audience. My aim is also to offer an escape from reality, through a cooking show where young chefs show their skills and passion whilst competing in different rounds. with a comforting home viewing feel, that viewers can casually watch and become invested in. I would also like my cooking competition to portray as an opportunity for aspiring chefs to become successful and given an opportunity to show their skills. I will also have clear identification of genre codes and conventions when it comes to a fast-paced but entertaining show go all ages.  I would apply Roland Barthes theory of ‘an active audience’. I find this theory very interesting and would like to further explore how Barthes considered the meaning of the finished text e.g. song, film or advert and how it is to be created by the audience therefore a text always remains open. I would like to focus on this and further explore how a family or youth at home can interact and become an active participant whilst watching the show from home. I would also like to explore how tv can display light-hearted content, whilst also being inclusive, diverse and engaging. This could be done through work such as semiotics and narrative theory. The audience I am targeting will be teenagers. By creating a competitive, witty and a lad back series. I can target young teens by easily accessing their screens, with a skills-based competition that can be viewed globally and at any time. I want to connect both productions in terms of content and representation. For this, I will use similar settings, colour schemes and participants throughout the opening credits and will include multiple camera and film shots to be compiled together. I will also use consistent iconography to ensure the theme of my brief is still abided. I hope for my camera shots to look professional and high quality, with appropriate framing of shots and editing.

My aim is to create engaging behind the scenes footage of a new upcoming rom-com movie also including a few scenes from the movie in the three tiktok videos. The movie will be called ‘Except You.’ I intend to include dramatic scenes of the two lovers falling apart with clips of arguments and clips of love. 

I will use representation theories such as Stuart Halls theory of representation, this is the idea that there can never be one true meaning to a media product. The reason to this is to make the audience question everything that happens in the scenes used and keep them engaged with the outcome of this movie. Another theory I will use is Blumler and Katz, Uses and gratifications theory. This theory states that there are audiences that are active in their media consumption and the media consumers choose to fulfil one or more of either; personal identity, information/education, entertainment and/or social interaction. The way i will use this is by using the idea of education and personal identity with the use of the movie being shot in a school and the two lovers are trying to find themselves i will also make sure to tie in the social interaction with the posts by asking for opinions in the comments. 

 I will use funny behind-the-scenes clips to attract my audience of 12 and over. I will also use slightly bright coloured clothes in order to draw in that younger audience. As for the over 12’s i will use some of the slightly more serious ‘scenes’ from the rom-com as well as the funny jokes made. This is a low budget independent film which means they will be working alone without any funding from major companies such as sony or disney, in order to show this it will not look too expensive but still a good enough quality to be a success. 

I have chosen to create a music video as it immediately caught my attention whilst going through the briefs and I see it as something that I would really enjoy making. I also want to improve my skills on editing. My aims for my music video are to create a visually capturing concept that appeals to a more mainstream audience, so they return to the song and create a wider loyal fan base for the upcoming artist. I also want to show the artists personality more through the video and display their stage presence to increase sales on tours and increase loyal listeners. I aim to have dancers with catchy choreography in parts of the song which could become a trend on social media, for example TikTok, this would lead people back to my video and it also creates interest. 

During my music video I will showcase my knowledge. Firstly, by using a different range of camera angles, this shows I have read the brief and can understand how to do this. I will have the focus being on my solo artist, showing she is the dominant signifier. This makes sure most of the attention is on them and not the dancers in the background. I will achieve this by using a range of lighting techniques and being selective about the staging throughout the video. I also want to include elements of star power, for example including a surprise guest in my video to entice more viewers.

My video is aimed at a younger audience, roughly between 13-25. I would reach this audience by using vibrant colours to keep them engaged and also using trendy clothing for the artist and background dancers. I would also make sure there is high energy from the performers with catchy choreography that could hopefully become a trend on different social media platforms, specifically TikTok as it is heavily based on music and dancing.

 I would make my video accessible on all social media platforms. I would publish it on YouTube and create Tiktok videos with a catchy dance using the song to attract people to watch the full video on YouTube. Additionally, I would copy the link onto an Instagram story and make it easy to just tap the link and just watch the video. I would use star power again here and have other famous people who aim their content at a similar audience to me to generate more viewers.  

By using all these techniques to create my music video I will demonstrate my knowledge and understanding of media and my ability to create a successful and entertaining music video for youths.  

WHY rather than WHAT

I am producing 2 media products for set brief 5. My aim for this online promotional campaign is to raise awareness health campaigns such as anti-vaping. This is because our generation has normalised the issues within this topic as it has become increasingly popular since 2003, with 68.1m people using e-cigarettes in 2020. I would like to discuss the dangers further including some of the serious health risks and life-threatening issues that come with it. This will be emphasised through this campaign in hope to inspire others to quit vaping and realise it is not a healthy alternative to smoking.

I decided to take up this brief because I have interest in the topic of Uses and gratifications media audiences. Specifically, Katz and Blumler’s theory of active and passive consumers. This is because the theory highlights that the media is motivated by needs and goals of audiences, in which my topic of vaping effectively links to as it is becoming increasingly popular. Barthes ideas on semiotics also communicate with my campaign because I feel that today’s society has been affected by e-cigarettes significantly, which will allow me to identify the myth that vaping is a healthy alternative to smoking. It is important that I have a target audience in mind, so the product I am creating will target teenagers between the ages of 14-18 as I believe these are the most common ages to begin vaping. Essentially, these ages are also effective because they are known to be more conformative than other ages, meaning it is likely they do not know the damage they are causing to their bodies, and they are only choosing to take up vaping because it is a popular activity of teenagers.

In terms of Rubicam and Young’s theory, I am targeting my product towards the “aspirers”, as people in this group seek status, and will generally consume products that reflect their status and reputation. The aspirers are likely to take up this habit due to wanting to be impressive to others without considering the affects that come with vaping, specifically people within my target audience due to ‘trends’ in this age group. Therefore, my objective is to allow this category of people to see the harm they are causing and prevent continuing their addiction into adulthood.

In terms of uses and gratifications I am aiming to create products that provide information about today’s society and the social norms that have been brought upon teenagers, as well as to connect individuals together through a greater awareness of the social issues. Therefore, my aim is traditional media with a new form aimed at younger people. I will ensure that the style and register of my products and videos will reflect the professional products I have looked at- The Real Cost E-Cigarette Prevention Campaign. In addition, I use TikTok everyday as it is a popular social media platform among young people, therefore I have first-hand insight on how other messages are presented, so I will be able to create a successful video that will attract the target audience.

I am producing 2 media products, that show a coming-of-age film (the shift), for set brief 3. The media products include three movie posters and three 45-60-sec TikTok videos promoting a coming-of-age movie. These media products vary in traditional and digital marketing strategies which ensures maximum audience as it guarantees that individuals who don’t use the media will still be aware of the movie and people who use media, will also have acknowledge of the movie. This is because the fascination within the film industry and how films have such depth when it comes to signs is something that often intrigues audiences. I also find it captivating how snippets of films can manipulate the audience to watch the film. I chose this brief because I believe that the exploring and enhancement of knowledge through semiotics will guarantee audience engagement through my 3 videos but mostly through my 3 posters. I enjoy the whole concept of being able to build meanings through signs and I’ve always had a fond for guessing what small details or signs in films meant and often found myself searching for answers. I am hoping that this NEA will help me explore these ideas and create meaning and profundity to the movie.   

I think it is important that I set a target audience, so the audience I have in mind will be teenagers who are mourning or envy their younger self’s or more specifically audiences who fit the profile “adventurers, “virtuoso” and “architect”. In terms of uses and gratifications, I’m aiming to create products that explore a feeling of sadness towards growing up. This is because the characters in my film will show the sorrow towards growing up. Growing up and expressing how you feel about it is something very common. Therefore, my aim is to give comfort to those who miss or are grieving their younger selves and wishing they could be children again and to reassure them that feeling like this is completely normal. So, my film is about the heartache towards growing up. I have enjoyed watching films that discuss these issues as it gives me more understanding. The movies that have a huge influence on my media products are the movies, “13 going 30” and “to all the boys I’ve loved before”. I love how the first movie I mentioned shows a contrast of two different people in two completely different life stages and for the second movie, I like the poster format especially the fact that it is from Netflix. I will make sure that the mini videos I produce have the same type of vibe and scenery. I will also make sure it looks professionally produced with quality videos and aesthetics. Films discreetly use semiotics, and I will reflect this in my videos.  

I want both of my productions to connect in terms of content and representation, so all my characters will be the same in the videos and the posters, however in the videos, there will be different scenes, but they will still somehow relate. E.g. keeping the same characters as in posters. I will also use consistent branding, such as the name of the film to ensure consistent iconic and indexical signs.  

I will create 2 media products for brief 4. I have chosen this brief because I have always enjoyed music and especially the visual component as I find it fascinating. I took this brief up because I am interested in narrative theory and seeing how music related media have their own narrative. For example, I really like Todorov’s theory that in every media product, the characters go through stages. They start in an equilibrium, something disrupts it, and they resolve the conflict, creating a new equilibrium.  

The target audience that I will be aiming my products at will be teenagers that enjoy music. This will be 15–21-year-olds who enjoy the visual and textual components to music and who enjoy reading about and discovering new aspiring artists. In terms of Young and Rubicam’s Psychometric profiles, my target audience will be the explorer’s. This is because they like to discover new concepts and genres of music. In terms of Katz and Blumler’s Uses and Gratifications theory, I aim to create products that target people who want to seek media to fill emotional experiences and escape their ordinary lives. I enjoy reading the NME music magazine so I will ensure that the style, tone, and flow of my magazine matches that of NME’s style. I enjoy their style because of its busy front covers and detailed content. As for my music video, I am influenced by self-directed videos by artists. This is because it shows their own story through a video that is created exactly how they envisioned it.  

I want both my music video and my magazine to be linked in content and representation. This will look like my magazine and my music video both featuring a sponsorship. I will consistently reinforce the branding for the sponsorship through out the video and have specific articles based on the sponsorships. I will ensure that throughout my products, my indexical signs are consistent and provide the correct meaning that I want to put across.