Active Audience- when an audience is engaging, interpreting, and responding to media messages and are able to question the message.

• EXAMPLE:  when you walk out of a film and say “Wow, the action was great in that film!” An active audience will look deeper into how the film is constructed.

Passive Audience- An audience that is exposed to media/marketing material but doesn’t actively engage with the content or messaging.

• EXAMPLE: They’re just observing. They’re surfing the Internet, scrolling along until something catches their attention. 

Explain how Bandura’s view of media audiences is essentially different to that held by Shirky and Jenkins.

Shirky argues that audiences are no longer passive due to the way social media operates. Technology has changed our behaviour; instead of just consuming media passively, we also contribute to it. In his argument, no audience is passive.  He created the ‘Media Effects’ theory which focuses on the idea that the media can directly ‘implant’ ideas into the mind of audiences. He also believed that audiences acquire attitudes, emotional responses and new styles of conduct through modelling.

Why, According to the news report do investors like the Video Games Industry so much?

The gaming industry is one of the most exciting industries in tech because of its importance to culture, entertainment and technological advancement. 

What are E Sports?

A multiplayer video game played competitively for spectators, typically by professional gamers. E sports, short for electronic sports, is a specialized subset of gaming that centres around organized, competitive gameplay. It’s more than just playing games; it’s about mastery and competition.

How is new digital media technology changing the way that video games are accessed by consumers?

Traditionally, consumers have played on consoles or PCs, but now, the percentage of time spent gaming on mobile devices has eclipsed these more traditional gaming platforms according to our survey. Overall, the shifts in video gaming by platform indicate that more time is being spent gaming.

What does FPS and MMORP stand for?

MMPORP- massively multiplayer online role-playing game.

FPS-  Frames Per Second, is a measure of the rate at which a computer video game can produce and render frames.

Stanley Cohen coined the original term Moral Panic in his book “Folk Devils and Moral Panics”.

The term refers to Goode and Nehuda (1994) Identify 5 key features of a moral panic:

•Concern

•Hostility

•Consensus

•Disproportionality

•Volatility

In “Moral Panics: The Social Construction of Deviance” (2009), Goode and Nehuda suggested moral panics are defined by at least five crucial elements:

Apply the above to any of the video game case studies featured.

In “Moral Panics: The Social Construction of Deviance” (2009), Goode and Nehuda suggested moral panics are defined by at least five crucial elements:

Lanza’s descent to madness and murder: Sandy Hook shooter notched up 83,000 online kills including 22,000 ‘head shots’ using violent games to train himself for his massacre

This is implying that violent video games, influences human minds to have violent and unethical thoughts and desires towards society.

How does the work of the Video Standards Council (explained above) connect with the Ideas of Livingstone and Lunt on the need for Media Regulation?

outlines your aims

• To make a good quality product
• Make it as creative as possible
• To show my personality through my product
•  

• I wanted to do this brief because I have grown up watching these types of movies and I believe with summer coming up round the corner I can use a good range of ideas and my homes landscapes to film a cool, coming of age movie. Furthermore, with the age that I’m at, I believe I can come up with some good, relatable ideas that people of my age will appreciate.

 how your products will target the intended audience

• The intended audience is the youth so I believe I can get across to them because I am of similar age and most likely similar beliefs.
• I am going to use TikTok videos to get my point across because TikTok is massive at the moment with over 1 Billion people using it across the planet with most of them being youthful.

I have chosen brief 3 in which I’m going to create a short video of a trailer to the film Palm springs to promote a film that’s being presented at a film festival. I have watched this trailer and was really intrigued about the film. Brief 3 really caught my interest as I believe it will be fun and enjoyable to create three videos to promote a film with my friends as I would really enjoy it. I would also love to expand my knowledge about editing and film making as it interests me a lot. My aim for these videos is to promote and capture a more mainstream audience and capture audience attention. I will also be creating 3 other posters to represent and promote the film I have chosen.  

I will be using different camera angles and vibrant colours during the video to capture attention from audience which proves I have read through the brief and analyses it well and gone through the requirements I need.  

The videos will be available on all platforms to enable and get the most out of creating it to get it out to as many people and audience possible to attract lots of people to watch the film. It will include catchy songs and dances that make people more aware and as something specific they remember from the film. I will promote the TikTok’s on my Instagram story and create posts promoting them as we need as wide as an audience possible.  

Statement of Intent 

I am producing three tick tock videos and three posters to promote a rom- com film called “The cut off” that is being shown at film festivals (brief 3) 

I have chosen this because I love the idea of using social media to promote new ideas as it’s a positive way of influencing and informing people of new ideas and markets. I love using, viewing and scrolling on social media and therefore I would like to use this method as I feel it will create the most awareness as it can easily be shared to friends with the click of a button. Social media has never been so popular and therefore i will create the most awareness for my low budgeting film by using social media such as tik Tok to promote the film because it is the best way to maximise my intended audience. I am going to make my poster bold and easy to read as it will highlight the main ideas for my film.  

My products will target teens through the use of merchandise and exciting tailors because the new rom com “anyone but you” has been so popular through the success of selling merchandise and it helped spread awareness for the new release. I will also be using social media advertisement such as hashtags as it is going to maximise my audience because my advertisement can quickly be found and shared through hashtags. My TikTok’s are going to include a behind the set get ready with me from the main character so the audience get to know the movie stars before the movie, to excite them about what they are going to be watching, as well as a behind the set photography clip to showcase the exciting scenes and events of the film. I’m doing this to intrigue my audience as to what the film will showcase.  

I’m showcasing my rom- com as a heterosexual relationship to minimize risk and maximise my profits as audiences are familiar with heterosexual couples as it is deemed social acceptable. I’m using a heterosexual couple as i know that my film will be less at risk of not being successful as rom coms that have used a male and female relationship have been successful and therefore i know that my intended audience won’t have an argument against a same sex couple as some people have strong pejorative views on my movie and therefore it is safer.  

I will exploit the opportunities for digital convergence between the products by doing print copies of the posters as well as using it on social media on multiple platforms as due to digital convergence people are able to access different social media platforms on one device.