I want to create a video where I will introduce the first episode of a new baking series. This will include things like a montage, introduction of the host/s and a cool way to display the main title of the show. I also aspire to create a web page. This will consist of things such as the main concept of my baking series (competition), the logo I will create for the series and links to the social media platforms linked to my series. I also plan on creating 3 Instagram posts which will display behind the scenes, action shots of the bakers and the winner of the show. 

I’m interested in narrative structure and how things are created and put together to make a story. I find this interesting as I love to see the different ways in which stories are created and the techniques used to produce meaning. Narrative theorists (such as Todorov on equilibrium, Claude Levi Strauss on binary opposition and Vladimir Propp on stock characters) also pique my interest. I am also interested in semiotics which I aspire to explore in my products. Semiotic theories, such as Ferdinand Saussure theory , interest me and I’d like to use this denotation, connotation and myth in my products.  

I want this to be aimed at almost everyone, mainly people aged 10 plus and both genders. In terms of Psychographic profiling, such as Rubicam’s profiles, I am targeting aspirers, succeeders and explorers. These types of roles and audience all have common characteristics that will mean they will be interested in my baking show. They all want to succeed and always aim for the highest possible results when doing things. In terms of uses and gratification, I am aiming to create products that provide a sense of belonging and excitement within bakers or aspiring bakers, as ai believe my products will bring this community together.  

The Great British Bake off will be my main inspiration when I will create my media products, meaning that the tone, pace and style of this show will be transferred onto my products to ensure I will create them on a professional scale. For example, the Great British Bake off uses a lot of close ups as well as montages in their show, in terms of their Instagram, they create a personal connection with the audience due to the captions they use and the people they feature on their page. I aspire to do the same, to create a closer relationship with my audience and to allow me to create a professional snippet of my show.

I will create a short 3-minute video that will introduce the concept of my baking show. This idea will be carried on to my instagram posts as I will create a post on ‘how to have your cookies’ which is a direct link to the britishbakeoff Instagram posts. I will also use consistent branding and iconography, such as the title and strapline to ensure iconic and indexical signs, which links in to the theory of C S Pierce. I would also like to include sections on my website that will feature the contestants of my show, these contestants will also be seen in the video as well as the three Instagram posts.