I am producing two products for set brief 3. I have selected this because I am very interested in producing print media, such as posters and magazines. I find the film aspect intriguing and want to develop my skills in both print and film. I have chosen brief 3 because the idea of promoting a romantic coming of age film has many theoretical lenses in which I can investigate. I am particularly interested in exploring gender theories where I can play on stereotypes and explore the male and female gaze. I aim for my NEA product to explore modern views on gender stereotypes and how over time the film industry is changing to appeal to newer contemporary audiences. 

My products target audience will be fans of independent films, who are 13–20-year-old females. They will be teens and young adults who are fans of the coming of age genre specifically as the universal theme of love often appeals to them. According to the Psychographic profiling (Rubicam and Young), I am targeting ‘mainstreamers’ and ‘strugglers.’ In terms of uses and gratifications, I aim to create a product that entertains audiences through the eccentric narrative arc and diegesis and to provide escapism as the audience becomes immersed in the film’s themes of love, excitement, and growth. Furthermore, the register of my products’ text will be rather casual in order to appeal to younger audiences and provide relatability and familiarity. Therefore, my aim is to draw in fans of traditional coming of age movies and provide a unique perspective on the film.  

As I often watch romantic/coming of age movies, I already have an understanding of the genre conventions that often appear, and so I can ensure that they are present in my product to reflect professional works. For example, the posters of ‘Anyone but you’ use lots of bright colours and have the two main protagonists as the dominant signifier, central to the page. In terms of my TikTok videos, I will use signature music and show the key points of the film yet leaving a cliffhanger at the end to entice the audience to want to watch more.  

I want to exploit the opportunities for media convergence between my products through using the same colour schemes and font styles throughout both my videos and posters as well as repeating the same taglines and slogans throughout my products in order to create a sense of unity. My media products will appear consistent, so audiences can recognize my products are from the same campaign.