Statement of intent

I am going to produce 2 media products from set 3 brief. My aim is to create a TikTok which promotes a coming-of-age movie, for instance a movie such as gossip girl. I have chosen set brief 3 as I have an interest in social media and have experience in making TikTok’s, I have been thinking of becoming an influencer when I leave school. What drew me to this brief was the making of movie posters as I believe I have a strong point in this area. I have also chosen this brief to better my knowledge and understanding. Secondly, I will produce 3 movie posters to advertise my movie, these posters will also relate to my TikTok’s. I’m going to explore Todorov’s narrative theory as I believe it relates to my media products and it will help me develop my understanding and learn more about it. The target audience I believe my NEA would apply to the best is teenagers and young adults, particularly between 14-20. I believe this would be the best age category for my products as it relates to the target audience. This is because they have either been through or going through a similar experience too, both media products are also aimed towards both genders. This is because although stereotypically a coming-of-age story with the main protagonist being a girl is mostly targeted at girls, I want to create a piece that will entice both audiences. Recently, I have watched some coming-of-age movies on Netflix and the film that particularly stood out to me was Mean Girls. The main story line of this movie was how they realised there is more to life then being nasty. This movie is a perfect example of how I want my product to have a good meaning and to inspire people. I also watched to all the boys I’ve loved before; I really enjoyed this movie however I don’t think this movie relates to my product as much since its more about finding love rather than finding yourself. My products will be linked with each other as they will have similar signs and styles. The main factor will be the colour theme and the same name. This will connect both products, but they will still differ from each other. C.S Pierce talks about indexical signs, which I will be focusing on in my products. For instance, I will be using symbols in my movie poster to intrigue the audience of what’s going to happen.

Genre is ‘a style or category of art, music, or literature.’ The main theorist is called Steven Neale, his theory is that all genres have their similarities and repetitions but what separates them is their differences. Neale sees genre as something that evolves over time, not just a set of fixed categories that use the same repertoire of elements. He believes that genre is a historic specificity, which means that different genres change over time. For instance, a sci-fi movie in the 1950s has changed drastically in comparison to modern day sci-fi movies. As genres are changing and as new additions are added to the body of similar texts, Neale refers to as the corpus. A hybridisation is when two genres are combined. For example, a rom-com or a sci-fi/western film.

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