Statement of intent

For my product, I intend to produce a front cover, contents page and a double page spread for a gaming magazine in the style of PC GAMER. I have chosen brief 2 as I thoroughly enjoy spending my spare time playing video games on a variety of platforms with friends. I mainly enjoy gaming on PC, so I have gained a good understanding of the industry over the last few years.

For some of my images I will use character styles that have connotations with currently used video games as this may intrigue the reader. I will use language like that seen in other Gaming magazines. On the front cover of popular gaming magazines, a large font is often used alongside a San’s Serif font. I am going to replicate this throughout my products to match the style used previously by major gaming magazines to increase potential audience.

My target audience will be young males between the ages of 18-36 who are keen gamers and want to develop understanding of the gaming world. This audience will be interested in gaming as a hobby or those who participate in E-sports events to make money. The product will not be difficult to understand and set in a format that beginners can understand. I will make sure isn’t too complicated, yet still relevant to those who have more of an in depth understanding. It will be aimed to those with mainstreamer and explorer psychographic profiles (Rubicam and Young)

I often read PC gamer; a magazine intended for those with a key interest for gaming on a PC based platform. It is often entertaining and informing, with news about new games or updates. New products are often advertised in the magazines too.The front cover of these magazines often consists of a large image of a powerful male videogame character, and I intend for my products to also have this to mimic what has been previously produced by popular magazine companies. I believe this is used as statistically more males play videogames than females. By using a strong and powerful male character, males may use these as idols they wish to be like. This is also used in the media industry in advertising to promote products to increase sales. This will not be done in a style that may intimidate a female audience and allow it to be targeted to a wider audience. I will follow a style of digital based products but maintain a realistic standard as gamers seek for quality when it comes to graphics within their games. The industry often intends to bring the virtual world to life so characters look as similar as possible to people.

I plan to refer to a digital platform where further information is offered as media has progressed overtime across into the technological world where information is displayed online on websites and forums. This allows for the maximisation of audience as popularity of magazines has decreased overtime and popularity of online news is becoming increasingly popular. ( David Hesmondhalgh)

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