You must complete a Statement of Intent that 

outlines your aims 

explain the ways in which you will apply knowledge and understanding of media language and media representation to your products, – RERFERENCING REAL MEDIA AND GIVING ILLUSTRATIONS FROM YOUR PRODUCTS (BOTH PRINT AND VIDEO)

how your products will target the intended audience, YES GOOD BUT JUST ADD IN SOME STUFF FROM THEORIST BUTLER, GAUNTLET ETC

reflect the industry context they are created for and how you will AGAIN THIS ONE IS LINKED TO REAL MEDIA PRODUCTS AND YOUR PRODUCTS

exploit the opportunities for digital convergence between the products. .HOW WILL 2 DIFFERENT MEDIA FORMS (IE PRINT AND VIDEO) BE LINKED??? EG SIGNS, SEMIOTICS, BARTHES, PIERCE, SAUSSURE

WHY rather than WHAT

For my two media products I am planning on doing brief 3 where I need to create 3, 45-60 second tiktoks then 3 movie posters for my rom-com.

I have chosen to do this brief as I have an interest in movies, (ILLUSRATE)

Creating posters will help me gain stronger skills when it comes to making promotional products because SOME CAREER THING.

I want to create eye catching and informative poster HOW ARE YOU GOING TO DO THAT? so I can ensure better coverage/promotion for this movie so that it is able to reach a wider audience.

I will be trying to focus on using semiotics when creating these videos and posters – WHAT DOES THAT MEAN? USING SIGNS AND SIGNIFIERS ???

I would like them so tell a story so I intend to make sure the posters have the equilibrium distribution and new equilibrium just like any film would have in order to create a story. ILLUSTRATE . . .

The videos will be a lot more successful with a flowing story (equilibrium distribution and new equilibrium)with the as they will entice the viewers more and create a better and easier to understand concept/story. I also think it would be useful to try and use some signs and signifiers in the posters as in a poster it is obviously harder to tell a story but by using signs.

For my media product I will be targeting a younger audience. Teenagers most likely aged 13-18 however i do believe it would interest most of gen-z as my movie is going to be centred around teenagers probably aged around 16-17 as it’s a coming of age movie so it’s going to focus on these two teenage girls who are currently in school.

However because this does focus on teenage girls the target demographic is going to be girls as they are more likely going to be able to relate to things in the movie compared to most teenage guys. Also the subject of LGBT relationships is quite a will most likely attract that community because it gives that community representation which they often lack. PSYCHOGRAPHIC PROFILES, GAUNTLET (REPRESENTATION), BUTLER (GENDER AS PERFORMANCE)

My product will be defying social norms as it is going to be showing a lesbian couple which is a lot more accepted now compared to even 20 years ago however it’s still not completely accepted by many people. So I will be taking risks in terms of marketing as using a heterosexual couple would eliminate more risks and maximise profits as its a lot more socially accepted.