The demographic for my 4 media products is both male and females ranging from mid-teens to late twenties who have an interest in the music scene, particularly the genre of modern indie rock.  

The psychographics of my audience could be categorized as laid back. This group is very easy-going, and commonly express themselves through the music they listen to. They are a new-age group of young adults with a passion for what they believe in and their interests. They also may be open to explore and discover new interests like different music genres and styles. 

My intent for my media product is to showcase the young talent that is hitting the music scene. My main product will be a 3-minute music video that will promote the music of a young artist from a small island. I will be using visual codes that will show that you can still be in education and young but still make a name for yourself in terms of music production. The video will be filmed in various locations, and this will represent the diversity of the music scene. The music video will also include a montage of pictures of the artist to allow the view to gain a different view and understanding of what i am trying to represent.  

My subsidiary products will be 3 products intended for a music magazine, the first of these products will be a front cover that will be very simplistic and will allow who ever views it to be left in a sense of mystery and that is because it is also representing towards the music genre, it often leaves people confused and forged to gain their own understanding of the music. The second of the three subsidiary products will be a two-page spread and an interview with the artist will be documented. The page will have a central image of the artist and on either side will be the interview, in total adding up to around 800 words, there will also be some images of the artists family alongside of the text as it represents how he started and how he got there. My final product of the three will be a promotion for a music festival for up-and-coming indie rock bands and a special guest of an established band. The product will be full of color and life while also being simplistic, yet again relating to the music genre having a mysterious theme behind it.