For brief 4, I will create 2 products. I have an interest in how the music industry can advertise for different audiences and how they can portray meaning in music videos. By doing this brief, I will be able to help create my own narrative which would correlate with my chosen song. I also have been able to previously explore making magazines, which is a part of the products which I will be producing, this means I will be able to apply the knowledge which I already have onto this product. 

I wanted to do this brief because I would be able to explore more diverse ways media is portrayed. This could be done through work such as semiotics and narrative theory. Music videos can portray different signs and signifiers, which is the work of Saussure, this separates the sign and the meaning behind it. This could be displayed in my video as I can show different meanings to common things. It is also possible to show narrative theories in music videos, such as distinctive character types and equilibriums. Character types was a theory by Vladamir Propp, who distinguished how different characters bring structure to stories. Equilibriums are used in many different scenarios, the theory shows how everything has an equilibrium, disruption, and a new equilibrium, which I would be able to apply to my music video.  

I will make sure my products will be able to target my target audience which I am trying to have them be around 16-18, who are interested in different genres of music, as I will be trying to show how smaller artists are able to create and produce music. In terms of psychographic profiling, which is a theory made by Rubicam and Young, I am targeting the ‘reformers’ and the ‘explorers. I enjoy reading Music Week, which is a magazine which distributes a monthly magazine about the latest music news. This will help ensure that I will understand how to have the correct flow and language in my product. I like Music Week as I like how they set out the front covers, as they can include vast amounts of information without making it look too cluttered. As for my music video, i have been able to watch numerous different videos which have had big and small budgets, but I am influenced by music videos with smaller budgets as they are able to show a more realistic story, whereas bigger budget videos sometimes are more about having better visual shots.  

I need to make sure both of my products are connected in terms of content and representation. I will be able to do this by having similar visuals throughout my music video and on my video, also including context for branding being reinforced within the music video and parts of the magazine to include articles related to sponsorships. I need to ensure that my indexical signs, which is from the work of C S Pierce, are consistent and are providing the correct meaning which I want them to portray.