I am producing 2 media products, that show a coming-of-age film (the shift), for set brief 3. The media products include three movie posters and three 45-60-sec TikTok videos promoting a coming-of-age movie. These media products vary in traditional and digital marketing strategies which ensures maximum audience as it guarantees that individuals who don’t use the media will still be aware of the movie and people who use media, will also have acknowledge of the movie. This is because the fascination within the film industry and how films have such depth when it comes to signs is something that often intrigues audiences. I also find it captivating how snippets of films can manipulate the audience to watch the film. I chose this brief because I believe that the exploring and enhancement of knowledge through semiotics will guarantee audience engagement through my 3 videos but mostly through my 3 posters. I enjoy the whole concept of being able to build meanings through signs and I’ve always had a fond for guessing what small details or signs in films meant and often found myself searching for answers. I am hoping that this NEA will help me explore these ideas and create meaning and profundity to the movie.   

I think it is important that I set a target audience, so the audience I have in mind will be teenagers who are mourning or envy their younger self’s or more specifically audiences who fit the profile “adventurers, “virtuoso” and “architect”. In terms of uses and gratifications, I’m aiming to create products that explore a feeling of sadness towards growing up. This is because the characters in my film will show the sorrow towards growing up. Growing up and expressing how you feel about it is something very common. Therefore, my aim is to give comfort to those who miss or are grieving their younger selves and wishing they could be children again and to reassure them that feeling like this is completely normal. So, my film is about the heartache towards growing up. I have enjoyed watching films that discuss these issues as it gives me more understanding. The movies that have a huge influence on my media products are the movies, “13 going 30” and “to all the boys I’ve loved before”. I love how the first movie I mentioned shows a contrast of two different people in two completely different life stages and for the second movie, I like the poster format especially the fact that it is from Netflix. I will make sure that the mini videos I produce have the same type of vibe and scenery. I will also make sure it looks professionally produced with quality videos and aesthetics. Films discreetly use semiotics, and I will reflect this in my videos.  

I want both of my productions to connect in terms of content and representation, so all my characters will be the same in the videos and the posters, however in the videos, there will be different scenes, but they will still somehow relate. E.g. keeping the same characters as in posters. I will also use consistent branding, such as the name of the film to ensure consistent iconic and indexical signs.