Statement of Intent

In my NEA I chose the brief 5, I considered this brief because I feel passionately and interested in this area of awareness about this topic.

My aims for creating these promotional campaign products are that they interest primarily the young audience, in order to make it interesting and intrigue their attention span, the materials can’t include much writing and the writing needs to be bold in order to be seen and read.

I am interested as well as concerned with the effects caused by climate change and I do find it vital that other people know about it too as it doesn’t just affect one individual, it affects all of us. I think creating an element of emotion/ anger in my promotional material may help bring out a sort of empathy in the audience and I believe if an older audience sees a younger individual present a message or any piece of information that is some sort of upsetting they may feel more likely to be sorry and follow through with what message they are spreading.

As well as the audience being of a lower age category, the viewers may also be described as, in terms of Psychographic profiling “Aspirers” as they are the type of people that may want to aim to improve themselves, and in the topic of climate change, they may want to change a habit that they have or continuous behavior of negatively impacting the planet which can be changed. Another category of people that can be explored in this is “Mainstreamers” as these people may just take an interest in the topic of discussion as many people are bringing it up and rioting instead of actually understanding the background for all of its negative effects, destruction, and reasoning.

I’m planning to create three different types of online promotional material as well as three promotion Tiktok videos talking about the topic in the second section too.

For my first online promotional material I’m thinking of creating a pop-up style advert that may be displayed when entering a website, I believe it is important to make this pop-up advert as it may interest viewers as they may be keen on getting more involved with events and other sources or supporting climate change, producing this will mean as well that they feel included and understand and learn more about the broad topic being climate change.

Pop-Up Advert Online Promotional Material 1: ( reminder to self- fix the blurriness)

Instagram Post Online Promotional Material 2:

Charity Donation Form Online Promotional Material 3: