I am producing two media products that cater to the gaming community, driven by my passion for gaming and desire to contribute to the gaming culture. I have chosen to focus on this brief because I find the impact of gaming on individual’s lives, its ability to connect people and spark creativity within the community to be very fascinating.

My target audience is anyone interested in gaming culture. My primary goal is to keep my readers informed about the latest trends, strategies and developments in the gaming world. To achieve this I will focus on addressing the specific interests and preferences within the community by staying attuned to industry news, community discussions, and the latest gaming trends.

To provide insightful commentary and in depth coverage, I will analyse industry developments, game releases, and technological advancements. I will prioritise authentic storytelling that highlights the personal experiences and perspectives of gamers, developers and industry professionals. This will involve showcasing a diverse range of content including diverse perspectives and experiences within the gaming community. I will also feature content on underrepresented voices in the gaming industry, such as female game developers or LGBTQ+ gamers to create more diversity within the community. I also plan to add a section in my magazine that highlights indie games developed by marginalized creators, giving them a platform to share their work as well. 

To ensure my content is accessible to a passive audience, I will use language that is clear and concise. I will also apply Albert Bandura’s Social Learning Theory to make game reviews and new gaming content engaging and relatable. Additionally, I will incorporate elements of Henry Jenkins Participatory Culture Theory to encourage a sense of community and social connection between my readers and the content of my products. By supporting media language and representation that is authentic, inclusive, and diverse, my magazine aims to create a vibrant and engaging space for gamers to connect, learn, and celebrate their shared passion for gaming. All of this will help create a form of escapism and provide entertainment within the community.