In lesson	Out of lesson
WED	Make a plan + Finish SOI	Complete SOI
THU	draft up sketches for poster	find/buy appropriate props
FRI	take photos for 1st poster	Submit first draft SOI
SAT	N/A	create and edit first poster
SUN	N/A	N/A
MON	polish and refine 1st poster	take pictures for 2nd and 3rd poster
TUE	Begin creating and editing poster 2	Finish editing poster 2
WED	Begin creating and editing poster 3	Finish editing poster 3
THU	polish and refine poster 2 and 3	N/A
FRI	finish anything left unfinished and refine posters and SOI	Submit 3 posters in appropriate media form

STATEMENT OF INTENT

I have chosen this brief to promote my original coming of age film ‘My Incredible Life’. The movie itself aims to empower audience through personal struggles in life regarding bullying, and self-loathing. The promotional products aim to entice the audience into sympathising with the protagonist. 

My film will feature narrative devices such as a non-linear narrative companied by a narrator. This should help alienate the audience, forcing them into a position of self-reflection rather than pure empathy with the protagonist and becoming a passive audience. The film will also feature Todorov’s theory of equilibrium, allowing the audience to connect with the world the protagonist lives, and helping them find their resolution alongside the protagonist. The posters will feature Claud Levi Strauss’ theory of binary opposition, where the optimistic title will juxtapose the darker and more pessimistic image creating this message of ‘don’t judge a book by its cover’. 

I intend to engage with a teenage audience (aged 12-19) who possibly struggle with mental health themselves, as well as audience who enjoy a deep and emotional narrative. According to VALs psychographics, the audience I aim to reach are Seekers and Self-Expression Activators, who desire self-discovery, which is precisely what my film intends to do, as it strips away the common positivity of “I’m alright” and reveals the deeper truth, allowing the audience to discover that within themselves. Despite the fact that the film will feature a female heavy cast, the messages provided should apply to both male and female audience. 

I enjoy watching behind the scenes footage of films and TV series, and aspire to work within tv and film production, so being able to re-create what I admire on a smaller scale is the main reason that I have chosen to do this. I have watched many directors talk about the creative process for making their films, and I love hearing why certain elements were included, what the goal of the movie was which is what I aim to reflect in one of my TikTok Videos.  

Between my 3 posters I will be keeping the same format, however changing the subject and message linked below. 1 will create a false sense of positivity, another posing a question, and the final giving an unwanted answer to the question. Having these 3 posters be closely linked like this allows the audience to actively think about what these messages mean, which will intrigue them to then watch the film. The TikTok videos will feature behind the scenes, reviews and a trailer. 

	MON	TUE	WED	THU	FRI	SAT	SUN
WEEK 1	Feedback	Research film posters and revise SOI	Research TikTok film interviews and trailers	Dr M away Take photos for product 1, and begin filming	Inset day	Start filming actual film
WEEK 2	Film self interview	Film actor interview	Begin editing first interview	Edit first interview	edit first interview	Continue filming
WEEK 3	Film in studio	Begin editing second interview	edit second interview	edit second interview	revise and refine interviews	Continue filming
WEEK 4	Sports day	Begin editing Trailer	Dr M HE trip Edit trailer	Dr M HE trip Edit trailer	Dr M HE trip Edit trailer	Finish filming
WEEK 5	Look over and redo first production	Look over and redo first production	Look over and redo first production	Look over and redo first production	Look over and redo first production
WEEK 6	Make sure all filming is finished	Make sure all filming is finished	Look over and redo SOI	Finish any unfinished work	Finish any unfinished work
WEEK 7	Print things out	Final adjustments	Final Adjustments	Final Adjustments	FINAL SUBMISSIOM !!!!!!