| MON | TUES | WEDS | THURS | FRI | SAT | SUN | |
| WEEK 1 | Feedback | Dr MM away | INSET | ||||
| WEEK 2 | |||||||
| WEEK 3 | St Malo Photography trip (Dr M maybe away?) | ||||||
| WEEK 4 | SPORTS DAY | Dr MM HE Trip | Dr MM HE Trip | Dr MM HE Trip | |||
| WEEK 5 | |||||||
| WEEK 6 | |||||||
| WEEK 7 | PRINT OUT | FINAL SUBMISSION!! |
| IN LESSON | OUT OF LESSON | |
| Wed | Make Plan and finish SoI | Complete SoI photos for my 3 ads |
| Thur | revisit planning document test my photos with peers and teacher | research real mag ads for gaming buy copy of gamin gmag |
| Fri | recap photoshop | Submit 1st draft SoI |
| Sat | Finish my 1st ad | |
| Sun | NOTHING | NOTHING |
| Mon | get feedback from class and MM FOR 1ST AD | |
| Tues | Ms Magowan SoI lesson | Complete 2nd ad |
| Wed | ||
| Thur | ||
| Fri | Complete 3rd Ad | Submit Production 1 (all products in appropriate media form) |
I am producing 2 media products for set brief 6. This is because I am very interested in news and current affairs and I am hoping to become a journalist when I leave school. I wanted to take up this brief because I found the theory of the liberal free press both very interesting and very confusing! In some ways I understand that there should be ‘freedom’ in the press, to both publish and produce new work, but I also think that in an age of new media, where we can access news and information at anytime from any source does mean that the notion of press freedom needs to be regulated in some way. I hope that my NEA will help me to explore these issues.
It is really important that I have a target audience in mind, so the audience I am targeting will be teenagers who are just emerging as political voters, essentially they will be 16-18, educated to Key Stage 5 and looking to go on to university. In terms of Pyschographic profiling (Rubicam and Young), I am targeting, ‘succeeders’, ‘reformers’ and ‘aspirers’. In terms of uses and gratifications I am aiming to create products that provide information about the world that connects individuals, families and communities together through a greater awareness of social and political issues. Therefore, my aim is reconcile traditional media with a new form aimed at younger people. As I often read the Guardian and the Financial Times, so I will ensure that the style, tone and register of my web pages will reflect these professional products. For example, the Financial Times uses a lot of quantitative data often presented in graphic form and I will include this on my web pages. In terms of the audio production, I always listen to Radio 4, for example, The Today programme, so again my audio products will reflect the formal tone of this news broadcast.
I want to make both productions to be connected in terms of content and representation, so my audio will actually be the same as one of my main articles from the website, but will include the actual voices of the participants that I used for the article. I will also use consistent branding and iconography, such as the title and strapline to ensure iconic and indexical signs (C S Pierce) are consistent. As with the written articles on the blog, I will use a formal register of language.