The Sims FreePlay was developed by EA Mobile and Firemonkeys Studios. It has a PEGI rating of 12, due to themes that may be unsuitable for younger children.

EA Mobile is based in America, whereas Firemonkeys Studios is an Australian developer, making the game a global product.

The game is a single player mobile strategic life simulation focusing on emotional and social needs of characters, as opposed to having a specific narrative story.

The game was released on various different platforms over different time periods. It’s iOS release was on December 15 2011, Android on February 15 2012, Blackberry on July 31 2013 and Windows Phone on September 12 2013. It is still updated to this day, although Windows Phone support ended in 2017.