The demographic for my media product is females in the late teens and twenties.

My magazine front cover will promote the love and interest for ‘comfy’ fashion to the public, whilst still following the latest trends. The cover will include a photo of a confident, young boy wearing a tracksuit from the brand ‘Nike’. He is going to pose in a cool and quirky way to bring attention to his clothing. My model in the photo will also be making direct eye contact with the camera to assert dominance and masculinity, and the camera angle will be from below, which will showcase the model looking down on the camera which suggests importance. I will use a cool-tone, blue background behind the model so that it will be eye-catching and stand out to the audience.

In terms of psychographics, my target audience is young male adults/late teens that like fashion with comfort, but also want to delve beneath the superficial, fake filters and the representation of the social media generation. I will include a teenage boy as my model, so people can feel more comfortable when reading and it indirectly shows the target age group. I think by promoting the brand Nike, this will attract young male adults/ teens and appeal to young readers.

There is also the secondary audience of females and a similar age range to the main audience.

This group altogether are very lively and like having fun with their lives, and they like to use fashion as ways to express themselves. They are a new-age group of young adults with strong views about fashion and a passion for what they believe in and their interests. They also may be open to explore and discover new interests like different styles of clothing that isn’t athletic.

The overall aesthetic of the magazine front cover is to interest people at a young age to influence them into being fascinated by fashion, so they can feel more confident and fit in with their surroundings whilst growing up. Throughout my magazine, I will also include beauty trends and makeup as my secondary target audience also follow these trends, and this will engage and interest more young females.