Statement of Intent.

The style of magazine I have chosen is fashion, I chose this specific genre of media because it is a multi-billion industry with worldwide popularity with a wide range of opportunities. I wanted the front cover to be feminine, minimalistic and to the point. I also chose for it to be black and white; this is so that it would stand out with a sense of uniqueness from other bright and eye-catching magazines and interest the viewer to want to read it. My magazine ‘Chic’ will be both a paper magazine and a digitalized version on the website. This is so that my brand can keep up with the modern technology that some people prefer to use when reading. Having a digital magazine will also ensure that people can access it worldwide at any time, which will help achieve greater accessibility, interactivity, and cost efficiency. 

My target audience is women and girls from ages 15-30. This is the age span of young adulthood, which will be what most of the topics in my magazine would be aimed at. I chose for my front cover to include a person of this age group, in order to indirectly show the target age group. My front cover is promoting womanhood and the latest trends and clothing that help woman feel their most confident and expressive. ‘Chic’ will also provide advice on beginning a career in fashion and styling with accessible links, on the digital version, to agencies, blogs on where to begin and job opportunities for all areas of fashion inside, this is shown by small indications on the cover such as ‘Fashion Tips- outfit styling’ and ‘Modelling- catwalk nightmares’ this will lure in the viewer to want to read on in order to keep up with up- to- date brands and celebrities by turning the page or within a click of a button.  

I aim to include different cultural, geographical and fashion style tips, tricks and trends in my magazine to attempt to tie in different beliefs and personalities. Some fashion styles I would include casual, streetwear, business wear, sporty, ethnic and gothic, to reach diverse social groups, this is shown in my front cover by my model wearing trendy clothing within her age group.  My front cover focuses mainly on the ‘Female Gaze’ and provide women and girls with the ability to empathize rather than objectify and to show emotion and intimacy, while also showing respect throughout. This is included on the front cover and within the magazine and shown artistically, through modelling and fashion. My model in the front cover is shown to be embracing her natural identity instead of constricting how women define themselves and diminishing their purposes through objectifying contexts. 

I want my marketing strategy to be embracing social media and sharing small spoilers, teasers, highlights, celebrity features and product releases through the front cover of the magazines on social media platforms such as Twitter, Instagram and TikTok. This will attract new customers who often use social media and will want to read more, leading them to the official website. I think this is a perfect way to reach out and gain attraction from brands and celebrities to promote collaborations and partnerships to contribute to the brands, celebrities and magazines.