I am designing and promoting a magazine cover about makeup and beauty.  This magazine promotes natural makeup and natural beauty to make people feel more confident in their skin, one of the reasons it’s called ‘SKINS.’ My inspiration for this was the magazine ‘Cosmetics.’ My model is a fictional model ‘Evie Walker.’ In this front cover i am promoting a new product of lip oil. 

Walker is purposely wearing little to no makeup in this picture to try and change societies view of women. To make people love themselves and stop society believing they need makeup to be pretty. This also makes the lip oil get more attention as the readers aren’t distracted by anything else. By her holding the lip oil it also makes people intrigued and get drawn to the packaging and aesthetics of the product. The model is also representing herself as an advocate for this idea and she supports it. 

My target audience for this is predominantly women of 16-30. The reason it is targeted at these younger ages is because people who are influencers on social media can change girls’ views on beauty as they are all over social media. The model Evie Walker also reposted this on all her social media platforms promoting the new lip oil, increasing readers and buyers.  

 In my magazine cover you can see it says ‘clean beauty issue’ this demonstrates a no makeup; makeup look which is a lot more realistic and achievable for young women and girls. The background is also a beige colour promoting the minimalistic idea, along with subtle white writing on one side. By having the product in the photo just underneath her lips promotes the product and intrigues people to buy it to test it out. I took the picture horizontally and left space on the left side to write information and market the magazine, so it is clearly seen and easy to read. It is a close and intimate photo with a direct address. This entices the viewers and links nicely with the theme of the magazine and the clean look to it.