I want to create a fashion media material called ‘TIOF’, which stands for ‘The Icons Of Fashion’. TIOF is a fashion magazine that highlights and idolizes fashion icons. This magazine will be produced and released digitally and in paper form, all over Britan. Doing this will ensure that arising fashion stars are recognized and appreciated.  Although it won’t be released in paper form internationally which would reach international and mainstream audiences and therefore give it more popularity, publishing it in media form will ensure that it maximizes its international audience and allows anyone to access the magazine whenever and wherever. My target audience will be fashionist who’s dreams are to be in mainstream media and young people who are open to explore and seize a complex sense of fashion.  

The cover of the magazine will imply a safe and welcoming place for icons especially females, since they don’t get enough credit and are often overlooked and shadowed by men, who need a little confidence in embracing their inner confidence.  The cover will invite a range of diverse and dynamic individuals to ensure inclusion in the fashion community, and this is seen by the fun and spirited photo which will welcome anyone starting their own fashion journey. This is shown in the magazine cover through the representation of a female with a confident and fun personality, visible in body posture, facial expression, and style of clothing.  

The audience that I am targeting is described as “activators” by VALs. They are described as people who are “the most open to new ideas, products, and services. They have wide-ranging interests and a strong sense of personal identity”. They are also divided by motivation: Tradition Activators, Achievement Activators, and Self-Expression Activators. The female who is posing in the magazine, invites people of any gender, especially the female gaze, to identify and relate to her which creates an atmosphere of familiarity and comfort. Her public image will be internationally appealing but especially in Britan and it will target most of the female’s audience and partially male audience, as it promotes a confident, modern female and shows the power of fashion. 

The audience will be persuaded through media language in my front cover of my magazine. This is seen in the use of larger, underlined words like the words “NEW COLLECTION” and “VASHIONABLE” in my magazine cover. The reasoning for this is to manipulate the viewers to want to flick through the magazine because the larger words will stand out and convince readers to want to see what consists of the new collection that my magazine preaches about. It makes them curious. The use of ellipsis in my magazine, “the icons of fashion award winners are…” cover also tempts the viewers to want to read the magazine specially fashion enthusiasts who will want to know who the award winners are and therefore attract attention and curiosity. It implies that the fashion company is so popularized that it hosts awards shows to the best fashion icons so it will interest viewers to want to attend such shows. The colours on each text are done to match with what the model is wearing in the picture; this is so that it creates an aesthetically pleasing cover that will please people who appreciate aesthetics more than the content on the magazine’s cover itself. The placement of the QR code provides easy access when it comes to paying and because of its convenient arrangement it won’t discourage readers from not reading because it is not in a difficult random place, it’s visible and accessible. Lastly the position of the brand of the magazine behind the model is to show that the model herself is more important than the brand itself. This will encourage readers to want to know why this model is so much more important than the brand and will want to read the magazine.  

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