I am promoting the film ‘Just one chance.’ It is a film about a pair of best friends in a small town who want to make something of themselves but where they live, and their backgrounds make it difficult. Their school doesn’t really bother with them even though they are incredibly smart. They are hit with many obstacles along their journey but one day they are discovered by a big producer who comes to the school to give a speech to the children. They are in a drama class as the director walks past and he suddenly sees their potential. They have one shot to make it, but they must leave everything behind, their family, friends, and their whole lives for this chance. I have promoted this by making a film poster and Instagram posts to advertise.  

My target audience for this film is young/teenage girls. This is because the protagonists are both girls at it shows a relatable insight into secondary school and how females in society are treated. These posters will be in Teen Vogue as a huge population of my target audience read these magazines. In terms of VALs Psychographic descriptors, these posters and posts will be targeted at the “Seekers” and “Achievers”. These people are hardworking and determined; they want to do something in life, they look for self-improvement and success. These are the type of people who the promotional material is aimed at because (especially with the Instagram posts) they encourage active thinking and problem solving which becomes an important theme in the movies.  

My film poster shows two girls in a school running away from the camera. This symbolizes them running away from their boring, unfulfilled lives toward a better future for them. The title of the film is clearly shown in bold white writing so it’s clear and outstanding. There are lists of quotes about the movie to make it intriguing and promote the film in the best possible way. It also features the release date of the film to create anticipation and a large audience as soon as it comes out in cinemas.  

The Instagram posts show each protagonist with a short background about their acting career and their names in bold black writing. It includes films they have been in before which is a good marketing technique, as if anyone has watched those films and enjoyed it would interest them to see this one.  

The motives for the audience I am exploiting through these posters and posts is giving them hope and letting people live through the characters. The materials explore different themes such as identity, self-improvement, luck, happiness and most importantly hope.