This project is an online marketing campaign that consists of two movie posters and three Instagram posts about a coming-of-age thrilling horror film, entitled Run or Hide? These posters will appear in an entertainment magazine for people who are daring and have a strong stomach, that enjoy the feeling of constantly being on edge. The target audience for my movie will begin from the age of 16, with no maximum age. With no specific target gender, this portrays a fair perspective of the world, which differs and contrasts from my close study product: the Gentlewoman magazine.
My posters and social media posts encourage the theme of terror and fear, through the common stereotypical “scary colours” such as black and red.
Storyline:
My storyline is a young girl aged 16 who turns up to school like any other normal day. However as soon as she arrives, things take a turn for the worst. She is greeted by nobody within the entire building, and quickly realises something is wrong. Throughout her day, she spends time exploring all the classrooms and doings things she is not normally allowed to do in school hours. Suddenly she is greeted by a tall, mysterious figure. He is armed with a gun. What will she do?
My target audience for this film is young/teenagers. I have chosen a large audience to target my movie to so it can reach a variety of people with similar interests. This is because it shares a message with a variation of people from all around the world and shows a relatable insight into all environments and the real life stories that happen today. These posters will be uploaded on social media as a huge population of my target audience uses these platforms daily. In terms of VALs Psychographic descriptors, these posters and posts will be targeted at the “Seekers” and “Achievers”. These people are hardworking and determined; they want to do something in life, they look for self-improvement and success. These are the type of people who the promotional material is aimed at because they encourage active thinking and problem solving which becomes an important theme in the movies. I have explored this in hope that the types of people I have targeted with my movie and Instagram posts will see the moral of my project, and realise the dangers in society and want to change the problems.
The motives for the audience I am exploiting through these posters and posts is motivating them to speak up, despite the fact my target audience is teenagers. I want them to know that their voice can still be heard. The materials explore different themes such as danger, murders, good vs evil and sorrow.