Here Comes The Sun

This project is going to be a digital campaign that includes 2 film posters and 3 Instagram posts. The target audience will be people born in the 60s/70s as it features nostalgia about the Beatles and listening to records. It is more targeted towards a female audience as the film has female main characters. However, as it is a feel-good movie it will appeal to a wide audience and could be suitable for families. It would suit to the Constrainers consumer group as they like to hold on to the familiar and the past. The posters and Instagram posts use inspiration from media theorists such as Roland Barthes and David Hesmondhalgh to ensure that it minimizes risk and maximizes profit. 

The posters will promote a feel-good movie about a friendship built on the foundations of Beatles music, and how it can bring people together. One image will depict 4 women on a zebra crossing, as a reference to the ‘Abbey Road’ album by the Beatles. It will feature a bright red title, which will be prominent at the top of the poster to ensure it stands out. It will also be written in a font associated with the Beatles as a band. The other poster will feature 2 girls talking against a bright blue wall. The use of bright blue will make the poster stand out. It’s title will also be featured prominently at the top of the poster. Behind the title, a yellow submarine will be depicted which is a ‘cultural code’ to The Beatles music, and Liverpool city. The ‘paradigm’ of signs in the posters will make them attractive to Beatles fans. The Instagram posts will all feature bright borders and be highly saturated. This will create a feel-good and nostalgic vibe. On the first Instagram post, the same picture from the first poster will be used. This will ‘take advantage of different media platforms to promote the film.’ The Instagram post will also feature a review from ‘Rolling Stone’ which is a well-known media coverage platform. They are a trusted company so their reviews will encourage audiences to watch the film. Another Instagram post will feature a Beatles vinyl. This is nostalgic to people who grew up listening to music on vinyl. The post will also use ‘star-power’ as it will state that the film was made by the same director as Barbie. This creates a pre-established audience as fans of this director or film will be encouraged to watch Here Comes The Sun. The final Instagram post is going to show a picture of the ’Abbey Road’ sign. This is also a cultural code for Beatles fans. This Instagram post will have quite an artsy feel, which will draw in wider audiences. Finally, along with each Instagram post there will be hashtags which help to create publicity. The captions will also use direct address to make the posts feel personal to audiences, and Beatles songs will be added to further entice fans of the Beatles, rock, and 70s/80s music. Finally, the characters in the poster can be ‘identified’ with by Beatles fans, particularly women.