I have decided to create marketing materials for a film called “Romantic Rivals”. Romantic rivals is a movie about a hardworking small-town girl who moves to a big city to pursue her dream of becoming a film maker, during the momentous change she gets caught in a love triangle. This will be broadcasted on Netflix so that it will reach international and mainstream audiences.  The posters are going to be posted on the fashion magazine The Gentle Woman; therefore, the primary audience is arty female audience. It will also be shown in the theatres so that people who enjoy theatres or cannot access the internet can also get a chance to see the movie. 

The movie poster emphasizes dynamic forms of womanhood and agency and promotes the emotionally rich atmosphere of the film.  The main character exhibits determination and perseverance. This is shown in the posters through a representation of female character with vigorous personalities, visible in the body posture, facial expression, and style of clothing.  

The audience that I am targeting is described as “leaders’ by VALs.  They are independent, concerned, and hardworking and these exact traits are highly visible in the characters who dominate the poster.  The small-town girl who is so hardworking invites female viewers to identify with her and creates an atmosphere of intimacy and familiarity. her image will be globally appealing, but it also targets the more sophisticated readers of the gentle women, as it promotes modern, innovative, and elegant ways of rebellious womanhood   

Audience will be persuaded through media language in my posters. This is seen in my Instagram poster 1. The main character breaks the fourth wall, whilst the other two characters are looking away, showing that powerful gaze towards the audience. This implies that the there is clearly powerful main character therefore will engage viewers because some may relate. The second Instagram poster shows the three characters running away towards the sunset. This gives the poster a more aesthetic feel to it and fits the more artistic side of Instagram instead of the more professional side that movie posters imply. The third and last Instagram poster shows a hand holding a camera. This indicates that cameras/filming is involved and for that reason audiences who may be interested in filming may be encouraged to watch the film due to the character having similar enjoyment. The reviews on the poster also motivate viewers to watch the film. On the other hand, the two movie posters have a different atmosphere than the Instagram posters. This is evident on movie poster 1 where there are snippets of the faces of the characters within the film. The editing suggests a different type of appeal and may engage views who are more interested in editing or admire editing in a movie poster and may be influenced whether they want to watch a movie because of how good the editing in the poster is. The use of different fonts is eye catching and may persuade audiences to watch as it’s something that doesn’t look normal and instead may look like it has some type of reason to why the fonts are different and this causes curiosity. Lastly my final movie poster shows two of the characters leaning on each other. This is visible that there is some type of romance in this movie which will curarize people who are into romance. However, for audiences who have seen the other posters they might notice that this on only has two people and not three which may interest them because it might create wonder of whether the main character stays with the character that is in this movie poster or if it’s all a distraction from the actual main love interest.