The demographic for my media product are females and teens/tweens.

In terms of psychographics, this audience likes fast fixes of drama and celebrity gossip but also want to delve beneath the superficial filters and representation of the gen-z generation aka the internet generation. They want something more thought out. My target audience would be the reformer in terms of the four C’s inspired by Maslow’s hierarchy of needs, the “Don’t tell me what to do or think” of the generation, the leaders and armchair rebels in terms of Youth Facts IAO’s. They have attitude, and want something that can portray rebellion, and free will of there generation.

There is also the secondary audience of females of a older age, for example mums who want a spark of romance and romantic interest in there married lives.

Since my target audience have a natural suspicion of the world and wish to rebel against being victims of “Fake News” and being held down. Daunting, engrossing and insubordinate are the three key element’s I focused on within my branding and representation. The UKs VALS framework group of activators includes Self-Expression Activators, they want to see their unruly personality’s portrayed, so I chose photos that looks like the ones on their Instagram stories, posts and actors who look like them and wear there outfits which link with the ‘gangster ideology’ around wearing a hoodie and baggy trousers. This “anti-materialistic’ ideology will be a key theory instigating my narrative (Maslow’s Hierarchy Of Needs).

I would like several of my images to relate to the audience and take advantage of all there divergence, but yet bring them together in their weak matches. This should portray a diversion for their own personal stresses and strains from their bold personality in the real world but instead let them watch someone else go through the same struggles so they can have a better outlook on their own life’s. Allowing a personal relationship with the film, which fits in with Maslow’s concept of social belonging.

I think it is important to use celebrity endorsement. Therefore I have included the “Soundtrack By James Arthur”, which utilises the Two-Step-Flow theory so my message is meditated through an actor who looks like they listen to James Arthur, and the background of my product having the same vibe and effect on people that his music does. My actor has posed appropriately , with shots looking away from the camera to portray the daunting effect, and the teenage actors posing in a un-mature and un-formal way. Portraying the opposite of grabbing there attention to attract the rule breakers of the generation, sort of saying ‘don’t come watch my film’.

Representation is important, so I have used well known signifiers, for example the Rotten Tomato’s Rating, and a PG rating from the well known Motion Picture Association film rating system.