Statement of Intent

The demographic which I have chosen for my media products is females who are in their teenage years, mainly focused on those who have an interest in motor racing.  

In psychographic terms, my audience would be seekers. This group is invested in finding self-discovery and action, while also seeking excitement and experimentation. They could be seen as a group of young adults who want to see change in certain elements of society, which would help them be a part of my audience as I wanted my media product to create a different perspective in certain areas of sports which are seen as male dominated.  

Another psychographic label which is from the Young and Rubicam’s cross-cultural consumer categorisations is the reformer. The reformer has a mindset of ‘Don’t tell me what to do or what to think’ and they value their own judgement. Often perceived as intellectuals, the reformer is very socially aware, priding themselves on their tolerance to society. They lead an edge to society, seeking out authenticity and their core need in life is enlightenment.  

Therefore, with my media product I have a dynamic audience. The genre of my film poster is motor sport and therefore the different audiences I am promoting to need to be a part of diverse social groups. However, the posters and Instagram posts will be distributed to a wide range of people to try and encourage a larger, more diverse audience for the media products.  

The two-step flow theory would help promote my media products because the audience will already have an interest in coming-of-age films as there is many examples of these films already produced and have a large popularity. The way which the actors had posed on my posters allow for an image to be created of the film, allowing to encourage young females to see how women can be portrayed differently for different forms of media.  

Representation is the most important aspect in my media product. This is because the film is aiming to have a positive outlook on women in motor sport and allowing for a wider range of people to have the opportunity to see the different choices they can take in life. By using a picture of a female on my posters and Instagram posts, it helps encourage the audience to understand how the main female lead will be represented in the film. The use of different aspects in my media product will help catch the audience’s attention and help draw them into the film, my posters and Instagram posts are unique and help the audience to understand how the film could be related to themselves.