My project is going to be a digital campaign consisting three Instagram posts and two movie posters. They promote a coming of age film called Thinking For Me. The film centres on the emotional ventures of a daughter/ father and/or represents messy, upsetting and complicated forms of familial bonding. These posters are going to appear on the online site of the magazine Gentle Woman, therefore the primary audience (target demographic) is female aged 17-45 with an interest in arts.

In my coming of age film I challenge the stereotypes of the Fatherly and daughter bond as the generalization of the father figure being there to provide resilience and strength in his daughter’s life. Another generalisation that can be made through the bond of child to parent can be the support they give and receive throughout their childhood. When these generic opinions are put into place, contradicting/opposing this can create spark and difference that viewers may be interested in. Automatically the viewer feels upset and empathetic for the character therefore feeling more included in the movie.

The ethereal aesthetic of posters highlight the perplexed/twisted emotional canvas of the film.

In my movie posters I attempted to present this “twisted emotional canvas” in my first movie poster demonstrating the emotionality and vulnerability of the young subject presented in three different photographs layered together, the subject appears to look upset and confused, the photographs highlights only her face as the important detail presenting her feelings and her responses in different parts of the film.

The name of the director is repeatedly presented in the promotional marketing of the film as well as the text “coming soon” demonstrating the urgency for the film to be delivered to the audience, the audience’s interest goes up and the release of the film may be more expected and known if not for that.

As well as the releases of the poster and social media posts allowing the director to promote their film by not only attracting their target but also making their name better known/ more familiar within the industry, this may allow the promotion of the film to expand their fan base through the director and actors when presenting the popular names beside the movie title.

In terms of VALS the audience of my movie posters can be described as “Seekers” -described as people who seek look for individuality and experimentation in their life and “Constraints”-described as individuals who hold onto past/nostalgia and onto familiarity, they rather reinforce then challenge or too renew their ideas/opinions.

The target audience age group is mid teenagers as well as adults such as 17-45. Due to maturity and emotionality/relatability of the individual. These people can be described as people who have an interest in cinematic feels, looking back in the past/holding onto memories and reminiscing. The psychographic of my audience could be categorised as “followers”. This group is very attached to the idea of friends and family as keeps them as priorities close to them, they feel a comfort being with them. Standing out in a crowd is not ideal for them.

Therefore with my target audience the genre being coming-of age drama will appeal to them as it will allow many opinions to be passed as the target audience is very broad, many people with many stories which could be relatable.

My media product such as the poster will demonstrate and seek to achieve popularity and seek internationalism, where the poster and social media will be available to see to a range of different people from different backgrounds/ gaining attention and to be recognisable to the audience.

In my second media product, such as my three Instagram posts, in terms of brand synergy, well-known actress Vitoria Silva stars ina the coming of age, including the famous actress means that the audience will be familiar with the actress therefore my be more familiar with the movie and will have a higher opinion and rating of it due to the reputation of the character.

I am going to create 2 main movie posters and 3 Instagram posts for a movie coming out called “OFFENDER”. Both posters are meant to be posted on the online version of GQ.

 The demographic for this media product is those who have a passion for cars. Whether that be generation X that want to relive their youth experiences through nostalgia or a young child who is discovering this vast opportunity for an interest in cars. The posters will be displayed at racing events such as the British Touring Car Championship and many stages of the World Rally Championship. Both images address loud and powerful cars in fast and difficult driving conditions. The title of the movie will be in bold and a larger font to stand out from the reviews and other features of the poster. These include the names of actors and credible drivers alongside a very accomplished director as the star power who directed “Drive 2 Survive”.

Instagram posts follow a simpler format where images of the powerful cars have been taken from the movie in a relaxed and visually appealing environment. The cars are parked in large groups or solo being prepared to be driven the following evening. This connotes that the cars are just calm and visually attractive but instead the true capabilities are shown in the film. Juxtaposing this idea of calmness. The positive reviews shown in the posters and Instagram posts attract viewers when it is shown by well-respected media groups that this film is worth watching.

According to the Uses and gratification theory, audiences may be provided with a sense of personal identity through offering an experience that intrigues those who with a personal identity that may be partly rebellious. Through these posters and images, they may see themselves and relate closely to what is happening. An audience may constantly compare their lives to those in movie films and feel bad about their actions or beliefs but through these posters it may offer reassurance that they feel the same as others and can be included in an environment where they feel socially accepted. Personal relationships may develop also as audiences often engage with media texts to speak with friends about movies or shows they have seen. Through these posters audiences can use it to engage with those in the car scene which is a large, enthusiastic and still growing community.

In terms of VALS the audience of the movie poster can be described as traditionalists, those who refuse the idea of constant social change. Those who believe traditional forms of living were easier times for all. Traditionalist would be interested as those with a true passion for cars understand the feeling of speed. A key symbol in this movie poster where tyres burn with the sound of a powerful engine. These people detest the idea of change and innovation through electric cars.

Here Comes The Sun

This project is going to be a digital campaign that includes 2 film posters and 3 Instagram posts. The target audience will be people born in the 60s/70s as it features nostalgia about the Beatles and listening to records. It is more targeted towards a female audience as the film has female main characters. However, as it is a feel-good movie it will appeal to a wide audience and could be suitable for families. It would suit to the Constrainers consumer group as they like to hold on to the familiar and the past. The posters and Instagram posts use inspiration from media theorists such as Roland Barthes and David Hesmondhalgh to ensure that it minimizes risk and maximizes profit. 

The posters will promote a feel-good movie about a friendship built on the foundations of Beatles music, and how it can bring people together. One image will depict 4 women on a zebra crossing, as a reference to the ‘Abbey Road’ album by the Beatles. It will feature a bright red title, which will be prominent at the top of the poster to ensure it stands out. It will also be written in a font associated with the Beatles as a band. The other poster will feature 2 girls talking against a bright blue wall. The use of bright blue will make the poster stand out. It’s title will also be featured prominently at the top of the poster. Behind the title, a yellow submarine will be depicted which is a ‘cultural code’ to The Beatles music, and Liverpool city. The ‘paradigm’ of signs in the posters will make them attractive to Beatles fans. The Instagram posts will all feature bright borders and be highly saturated. This will create a feel-good and nostalgic vibe. On the first Instagram post, the same picture from the first poster will be used. This will ‘take advantage of different media platforms to promote the film.’ The Instagram post will also feature a review from ‘Rolling Stone’ which is a well-known media coverage platform. They are a trusted company so their reviews will encourage audiences to watch the film. Another Instagram post will feature a Beatles vinyl. This is nostalgic to people who grew up listening to music on vinyl. The post will also use ‘star-power’ as it will state that the film was made by the same director as Barbie. This creates a pre-established audience as fans of this director or film will be encouraged to watch Here Comes The Sun. The final Instagram post is going to show a picture of the ’Abbey Road’ sign. This is also a cultural code for Beatles fans. This Instagram post will have quite an artsy feel, which will draw in wider audiences. Finally, along with each Instagram post there will be hashtags which help to create publicity. The captions will also use direct address to make the posts feel personal to audiences, and Beatles songs will be added to further entice fans of the Beatles, rock, and 70s/80s music. Finally, the characters in the poster can be ‘identified’ with by Beatles fans, particularly women. 

 My project will be a digital campaign promoting the film ‘Loves Lost’ a dark, romantic murder mystery about a woman who is looking for her lover who has recently been declared missing alongside her two exes. This will be consisting of 2 movie posters and 3 Instagram posts. The demographic of these posters and posts will be teenage/young adult female audience who enjoy reading novels.

These will be presented in the Gentlewoman magazine, as the audience there consists of intellectual young female adults, and the romance/murder mystery themes suit this audience well. In terms of VALs Psychographic descriptors, these posters and posts will be targeted at the “Seekers” and “Achievers”. These people thrive on their hard work and look for self-discovery and achievement. These are the type of people who the promotional material is aimed at because (especially with the Instagram posts) they encourage active thinking and problem solving which becomes an important theme in the movies. 

 These posters will promote a diversifying and inclusive film. Both posters will depict the protagonist with a disturbing Greek tragedy mask on. The use of Greek masks, scribbles and atmospheric setting will convey strong overtones of suspense and mystery.  Contemporary youth culture will mix with traditional forms of murder aesthetics. The use of Greek masks in specific connote to features of the traditional structure of an Ancient Greek Tragedy, such as the ‘Tragic Hero’, and ‘Hubris’. The use of a female protagonist, dark colours and Greek masks will evoke the intellectual and inquisitive attitude of the Gentlewoman magazine. The title of the film will feature on the bottom of the posters, in a pin and string format, accompanied by esteemed critic reviews on one of the posters. The other poster applies formatting, in which it’ll label itself as a “heart tugging story” featuring just above the title.

The Instagram posts will follow a more complex and narrative format: a crime board with pictures of the missing victims accompanied by several other pictures of culprits, possible weapons, places last seen, etc… all connected with string. This encourages people to engage with the promotional material, connoting darker truths. The textual components will emphasize the release date, a Rotten Tomatoes mark and a positive review on a newspaper by a well-known media conglomerate. 

 The motives for the audience that I am exploiting through this digital campaign is Personal Identity, one of the four categories in the Uses and Gratifications Theory. The material explores and focuses on characters, their development throughout, and the journey they have taken, ups and downs. Having the characters be the main focal point in this campaign makes this point clear to the audience. The posters and posts explore LGBTQ relationships, heartbreaks, and the anxiety and depression of losing someone you loved which the audience should be able to relate to.    

I intend to create two movie posters that will highlight two different lives that the protagonist. I will also create a series of three Instagram posts alongside my two movie posters to promote the movie and make it be able to reach a wider audience. 

The target demographic for my media products is both males and females, however dominantly males, in their mid-late teens and early twenties. This is because the movie is inspired by the music of Santan Dave, who is popular amongst these demographics. They also would relate to the age of the protagonists as he is in his late teens in the setting of the movie. These two factors will help attract these two demographics which it is intended to do.  

My target audience appreciate the music of Santan Dave and his urban style. There is also a secondary audience of an older generation of both men and females but still targeted at men who appreciate the music of Santan Dave but also, they may have similar experiences to the main protagonists in their past. Due to having two different demographics my movie posters will differ in style to accommodate for the varying demographic.  

The title of my movie “split decision” is a powerful yet simple representation of my film as it describes the protagonist decisions as he is being told to do one thing by his parents but wants to do another which is why his decisions are split. The title also relates to the artist of Santan Dave, whom this movie is inspired by because he is the title “Split Decision” is also an EP made by Dave in 2023. The title is a simple title, but this is key as the target demographic is known for having a shorter attention spam, so a short title will help to entice the audience. 

My first movie poster will be a two-tone poster, one side of the poster will be a pink background with swirls that will fade into a deep pink/grey side. I will use two original photos that are combined with half and half with the protagonists wearing two different outfits to represent the two different lives he lives in the film. This poster will be interesting and will entice the main demographic. My seconds poster will be a plain solid colour background with a dominant signifier of the main character in the middle. In this image the character will be wearing formal attire layered by streetwear to highlight that he has different identities that he may often have to mask. This poster being plane will target the secondary demographic due to its plane nature that will simple and easy to understand for this demographic. 

The theory of two-step will be implemented as the movie posters will also be shared with music artist who have featured in songs with Dave, this is useful because they often influence the demographic of my media products, so this will ensure they are able to be widespread and receive traction.