I will be creating some film posters and Instagram posts with the idea of promoting this new coming-of-age movie about what it is realistically like for young LGBTQ, people and everyday British school life. I will create two movie posters and three Instagram posts all with the idea of lighthearted, innocent romance. I would advertise my posters in The Gentlewoman magazine as I believe it would best match my target demographic as usually, the Gentlewomen have more of a female audience aged in their late teens to women in their 50s.
For my posters, I would like to have lots of references to my director, screenplay writer, and actors due to the idea of star power. Having famous well-known names can draw more people Into the film as they may be a fan of that certain director or actor so making sure their names are big bold and obvious is kind of a way of highlighting that and making it well-known to my audience.
My target audience for my movie would most likely be teenage girls as they are going to be able to relate a lot to the main character as she is also an average teenage girl. Still, it would also likely attract anyone from the LGBTQ community as it will be an openly gay movie. However, this movie will also be well suited for people of any age demographic as it will also use lots of nostalgic aspects which would attract an older audience. I think this film will be well suited to the ages 14-20 due to the fact people within this age range are Gen Z and they appear to be one of the most progressive and have more left-wing political and social views.
In my posters i am going to try and include lots of warm colours because i want to try and illustrate and hint the idea of this warm and innocent relationship between these two girls.
In terms of some of the darker colours, they can affect the audience by creating this memory of how school actually was for most people and how it wasn’t this happy time for most people unlike what they show in most movies. The aesthetic of the warmth in some of the posters can highlight the feeling of cozines and closeness between those two people and it can give off the idea of them being bonded.
In my posters i plan on having my models look very happy and genuine so having some more candid shots where the subject are having fun and laughing which i think comes off to the audience better as you can see the chemistry, the connect and the pure enjoyment they have between the actors.
When thinking about VALS i would say the people most likely to be interested in my film i would say would be people under the “explorer” category as they are the type of people to be interested in new experiences and they seek discovery which is very similar to the what the the film and the characters are like.
