Institutional Research
ACTIVITY 4: Find out 10 facts about the ownership, organisation, history etc of each newspaper.
| Key word / theme / question etc | Daily Mail (textual evidence) | Daily Mail (institutional evidence) | The Guardian (textual evidence) | The Guardian (institutional evidence) |
| Views on party system | Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s a right-wing tabloid,[1][2][3] the Mail is traditionally a supporter of the Conservative Party. It has endorsed the party in every UK general election since 1945, | The Guardian’s editorial stance is considered less conservative than that of The Daily Telegraph and The Times, its main London competitors, but its reporting is also marked by its independence. The paper was once called “Britain’s non-conformist conscience.Its editorial approach is credited to the 57-year tenure of Charles Prestwich Scott, which began in 1871, when the paper covered both the Prussian and the French sides in the Franco-German War. As Scott once described his paper’s publishing philosophy, “Comment is free. Facts are sacred…. The voice of opponents no less than of friends has a right to be heard.” (source: Britannica) 1872 Charles Prestwich Scott, a liberal thinker with strong principles, becomes editor of the Guardian – a post he holds for 57 years. 2015 Katharine Viner is appointed Guardian editor-in-chief. David Pemsel succeeds Andrew Miller as chief executive of GMG. | ||
| Business over humans | Daily Mail is part of the General Trust plc (DMGT) is a British multinational media company, which owns several other titles. | |||
| concentration of ownership | On 29 November 2019, the Daily Mail and General Trust (DMGT) bought I news for £49.6 million. | The paper is owned by the Scott Trust, which also owns the Guardian Media Group. Income from the group supports the newspaper and allows it to remain financially secure. The trust ownership structure has prevented a buyout of the newspaper by larger media owners. the Guardian Media is Group (GMG) is assemblage of newspapers, radio stations and print media. GMG components include The Observer, The Guardian Weekly and TheGuardian.com. All were owned by The Scott Trust, | ||
| globalisation | Its website has more than 218 million unique visitors per month | The newspaper has an online edition, TheGuardian.com, as well as three international websites, Guardian Australia (founded in 2013) Guardian New Zealand (founded in 2019) and Guardian US (founded in 2011) The Guardian launches new Europe edition alongside global marketing campaign | ||
| Patriotism | 1956 Alastair Hetherington becomes editor following Wadsworth’s death. In contrast to the majority of the British press the Guardian criticises the Government’s military action in Suez. Readership increases by 10%. | |||
| Racial superiority | 2023 The Scott Trust publishes a comprehensive report on the Guardian’s historical connections with transatlantic slavery, sharing an apology and its restorative justice response. | |||
| Nationalism | page 10 ‘how the nation came together’ suggest national harmony – we are all together. | |||
| Militarism (use of military) | ||||
| Feminism / Female | women making up 52–55% of its readers The term “suffragette” was first used in 1906, as a term of derision by the journalist Charles E. Hands in the Mail to describe activists in the movement for women’s suffrage, | |||
| traditional values | Founded in 1896 | |||
| Links to the establishment / elite | The Proprietor is the The 4th Viscount Rothermere is the chairman and controlling shareholder of the company The head office is located in Northcliffe House in Kensington, London. | |||
| Authoritarian / Libertarian | Still uses an Editorial ie the voice of one over many? | |||
| the fusion of entertainment and news / information |
The Daily Mail
- Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s
- a right-wing tabloid,[1][2][3] the Mail is traditionally a supporter of the Conservative Party.
- It has endorsed the party in every UK general election since 1945,
- Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s
The Guardian
use these links timeline and editor-in-chief to collect useful information about the newspaper
- .
- .
- .