Semiotics

REPRESENTATION

‘Theories of identity [associated with representation]’ which from me would be the ideas around, people having a route to self-expression, and therefore a stronger sense of self and participation in the world, through making & exchanging . . .

David Gauntlett

You should also consider some ideas on identity proposed by David Gauntlett, see his site https://davidgauntlett.com/ and  Theory.org and David Gauntlett’s Gender and Identity Theory | Definition and Examples (media-studies.com) for more information, where he talks about: 

  1. Constructed identityis the idea that identity is not fixed, natural, normal, predictable, consistent etc. Rather, it is a set of signs CONSTRUCTED to create a PARTICULAR POINT OF VIEW.
  2. Negotiated identityis the idea that identity can be accepted, rejected, adapted, edited, appropriated, borrowed. Again identity is not FIXED but rather that it is constructed.
  3. Fluidity of identityis the idea that identities are plural and can change – over time, depending on social interactions and circumstances etc
  4. Collective identityis the idea that GROUPS as well as individuals take on board identities. So our individual identity may work with or even against our collective / community / group identity.

Go Back!

You may remember some of the work we did in the first few weeks on IDENTITY which can be found on this post https://hautlieucreative.co.uk/media25al/2023/08/07/audience-theories-ideas-and-approaches/ So why not go back and think about it AND APPLY THESE IDEAS TO THIS TOPIC (as we go through the course, you are expected to make links across various units and topics)

Key language:

Discuss, define and (if possible) give examples of the following 15 key words about representation.

  1. Radical representation
  2. Reactionary representation
  3. The Male gaze
  4. Voyeurism and objectification
  5. Patriarchy
  6. Positive and negative stereotypes
  7. Counter-types
  8. Misinformation
  9. Disinformation
  10. Selective representation
  11. Misrepresentation
  12. Constructed reality
  13. Dominant ideology
  14. Hegemony
  15. Audience positioning

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