Using Photoshop and original images only (ie everything must be original! ABSOLUTELY NO CUT AND PASTE FROM GOOGLE!!) Produce 2 x A4 Film posters and three Instagram posts for a new independent UK film that focusses on INCLUSIVITY and DIVERSITY or more generally, a film centring COMING OF AGE characters who chase their unconventional life-dreams. Consider research on contemporary or retro youth, pop, fashion and art cultures. Grunge style, rock, rave, beatnik, 1960s or 1990s, brit-pop, heavy metal, hyper-pop or any other. Choose a style, a music, a fashion trend and make it shine on your poster.
You can decide the genre of the film yourself (it can be a drama, comedy, drama-comedy, horror or a parody) but it is important to be able to discuss this and connect it to issues of media language, representation and targeted audience — in your statement of intent.
Your poster must appeal to the readers of EITHER ‘GQ‘ and /or ‘THE GENTLEWOMAN‘
You must print out a high resolution copy of your posters and upload a low resolution of both posters to your blog.
You must also write up a 500 word statement of intent and post this to the same blog post as your posters.
“A statement of intent outlines your aims for your production. This will be assessed with the products and will allow you to explain the ways in which you will apply knowledge and understanding of media language and media representation to your products, how your products will target the intended audience and reflect the industry context they are created for.”
Task 1: (20 min) brainstorm to come up with film idea. The main story, the characters, the genre, the setting, the fashion style and the title. Open a word file and keep notes on ideas. Think of celebratory statements that can be used in the poster. Think about star power in the film, name of directors and others contributors, genre, or even serializing (is this perhaps a sequel or a prequel film?). Are the contributors known for some previous success?
Task 2. (15 min) Research on the sites of GQ and The Gentlewoman. What are the demographics and psychographics of their audiences? How could you poster address this?
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Useful Photoshop Videos