Audience Theories, ideas and approaches.

2. Transmission model of Communication

This approach was later adapted by Shannon and Weaver in 1949, as the Transmission model of Communication, which included other elements which disrupted the communication process, such as

  • NOISE
  • ERROR
  • ENCODING 
  • and FEEDBACK.

In other words, there is the suggestion that the process of sending and receiving a message is NOT clear-cut, predictable or reliable and is dependent on a range of other factors that need to be taken into consideration. 

Task 2:

Adapt your model from Task 1 and add in some points which show a disruption to this linear process. In other words, think about what might happen at each stage of the process to disrupt or alter the process of communication. You would be advised to discuss this proposition in a small group first and then draw out your adapted model.

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