Sentience – The ability to perceive and feel
Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems.
Specific applications of AI include expert systems, natural language processing, speech recognition and machine vision.
media has gone from straight forward processes such as sending a letter to someone, into lightspeed communication between each other.
Nowadays people don’t go back forth to each other but share information online, while allowing other people to use it.
Speed
Knowledge
Times
Space (Communication)
Understanding
Access
Participation
Reality
Privacy
Chose
Interactivity
Storage
Retrieval
Flexability
–
we do not think in a linear or sequential way, but associatively and sensorial, so that information is linked to patterns, consequences, almost like nodes of hyperlinked information.
Loop Theory- Predictive behaviour which is shaped and altered through networking and digital communications
Issues around wellbeing and privacy
Internet has affected media consumption (obviously)
Audience behaviour has progressed passed passive consumption into interactive consumption.
Free will is an illusion as behaviour is either a reaction/response to your environment or is random
Roger McNamee – “Facebook marries propaganda techniques to those of casino gambling”
-People who don’t use social media are assets to society as they provide perspective
-Social media users are in essence turning into automated extensions of the platforms
-Social media isn’t bad for addicting as that’s their business model- the problem is the persuasion/influencing which as abuse of power
-Interests have shifted from using automated machine processes to know about your behaviour to using machine processes to shape your behaviour according to their interests
| NEW MEDIA | OLD MEDIA | COMMENT OR EXAMPLE |
| Active involvement | Passive involvement | Shows such as the voice, in which the audience is a part of the show (By voting on/through their phones) whereas there used to be no involvement by the viewer. |
| Two-way conversation | One-way conversation | |
| Open system | Closed system | “closed” system old way of doing things: broadcasting from a single control point to a passive mass audience and allowing for virtually no feedback or participation – Or when there is a feedback channel, it’s narrow and tightly controlled. Online media function differently, however, because by their very nature, they’re two-way or multi-way systems |
| Transparent | Opaque | Media transparency deals with the openness and accountability of the media and can be defined as a transparent exchange of information subsidies based on the ideas of newsworthiness. Saying the the medias were supposedly less transparent with their techniques & agendas whereas now they are somewhat more transparent. |
| One-on-one marketing | Mass marketing | Company’s such as Cambridge Analytica being able to manipulate social media feeds to target very specific individuals. |
| About Me | About You | |
| Brand and User-generated Content | Professional content | |
| Authentic content | Polished content | |
| FREE platform | Paid platform | Media/ company’s are moving away from straight up paid products, to “free” services/products where you are essentially paying for the product by data they are collecting on you. |
| Metric: Engagement | Metric: Reach/ frequency | |
| Actors: Users / Influencers | Actors/ Celebrities | |
| Community decision-making | Economic decision-making | |
| Unstructured communication | Controlled communication | |
| Real time creation | Pre-produced/ scheduled | |
| Bottom-up strategy | Top-down strategy | |
| Informal language | Formal language |
