The AD was made in 1967 and constructs a clear narrative. From what you can see in the AD, there are 5 women – all of them either holding up a man or grabbing at him. The woman in the front left is staring towards the camera, suggesting that she is inviting those who see the AD to join them if they buy the product. The AD also suggests that the man was a nobody before he bought the product, and only has those women reaching at him because of the hair cream. This AD was created during a change in society, the second wave of feminism started and there were changes with a greater acceptance of divorce, abortion and homosexuality.

This AD may have been wanting to show that even though there was change at the time, straight white men were still at the top and the change was not going to grow big enough to change that, with the straight white man being held up on a platform as royalty would be. Furthermore, the women in the AD are wearing little clothing, whilst the man is fully dressed – clearly sexualizing the women.