Media Banner
Pierce Semi tonics and signs
iconic sign: a sign that looks like its object
The social media icons are recognizable
Indexical sign: a sign that has a link to its object
The tree located in the centre is a representation of how many branches of social media there are.
Symbolic sign: a sign that has an arbitrary or random link to its object
MEdia Banner
The Three types of sign by C.S Pierce
Iconic: Camera, Radio, Microphone. the ‘sign’ shows a picture of the object which is universally known as the seen object, therefore making it iconic.
Indexical: The direction sign suggests that every type of media is in a different direction.
Symbolic: ‘Media’ ‘A-Level’ ‘Hautlieu school’ letters and numbers have a random link to what they mean, someone who speaks another language would call the same thing something different.
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Semiotics:
Iconic sign– the lamp, newspaper
Symbolic sign– (random sign that is shared through agreement. e.g colour)- letters, red font, the shape of the design
Indexical sign– shining a light on media
Media banner
Indexical; Radio waves, Black triangle
Iconic; Security camera and transmitter.
Symbolic; (a random or arbitrary sign that is shared through agreement) eg colour yellow/purple, the curved shape
Media header and semiotics
Semiotics is the study of signs:
An Iconic sign is something that looks like its object. For example in my work, the book, statue and Elvis Presley are all iconic signs
An indexical sign is a sign that has a link to its object. For example in my work, the newspaper, television and record all have links to media
A symbolic sign is something that has a random link to its object. For example in my work, the blue font, the black and white background and the fire are all symbolic signs.
semiotics, banner
Iconic sign- newspaper, person
Indexical sign- black and white symbolises history
Symbolic sign- the texture potentially symbolises the article is old
media header, semiotics.
iconic -person, newspaper.
indexical- smoke, fire engine siren.
symbolic- texture of an object could show its from the past (old).
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MEDIA HEADER
Based on CS Pierce’s three sign categories, my banner includes symbolic signs such as the purple colour of ‘Media Studies’ which also links to the purple in the ‘Instagram’ logo. Iconic signs are the iPhone, the Magazines and the Newspaper. An indexical sign in my banner is the background which represents many different media forms and people who work with media, it gives an insight into the different connotations of the word ‘Media’.