Media Banner

Iconic Sign

Pictures with images of a TV, a Phone, and Radio these are all examples of what they all look like an object.

Indexical Sign

3 examples are smoke coming from fire, or hearing a bee ‘bzzz’.

Symbolic Sign

A symbolic sign is when you can see the colour black and everyone agrees with it, it also links to how you can see the letter M or S etc, also like a shape as in I can see a square and others agree too.

Media Banner

Semiotics – the study of signs

C S Pierce, an American philosopher, logician, mathematician and scientist, divided signs into three distinct categories:

An Iconic Sign: (a sign that looks like its object) the newspaper, the television, the radio

An Indexical Sign: (a sign that has a link to its object) the word ‘Media’, the words ‘DAILY NEWS’, the Facebook ‘F’

A Symbolic Sign: (a sign that has an arbitrary or random link to its object) YouTube logo, Instagram logo, Snapchat logo

media banner

CS Pierce

semiotics- the study of signs

iconic sign(a sign that looks like the object)- earth, table, people

index sign(a sing that has a link to the object)- the word “media”, the shading behind the words, the numbers

symbolic sign(a sign that is arbitrary or random like to its object) – black lines, little table logo, other logos

media banner

Semiotics – the study of signs

C S Pierce studied signs

iconic sign (a sign that looks like the object) – the earth, the sky, light

indexical sign (a sign that has a link to its object) – the text of “media”, the shading of the text, the lines connecting the types of media

symbolic sign (a sign that has a arbitrary or random link to its object) – YouTube logo, the Instagram logo, the Facebook logo

Banner

Iconic signs: the sky looks like the sky, the sign post looks like a sign post, the clouds look like clouds

Indexical signs: social media logos are linked to the idea of new media, the pastel colours are linked to happiness, the font style is linked to being fancy

symbolic signs: the word ‘media’ has been decided as society to link, the green curvy box thing, and the facebook logo we have decided this is what we will recognise the app by.