Media banner

SEMIOTICS – CS PIERCE

An iconic sign: In my banner I have included text and images that all relate to media. Big text that says media study’s and the background is of different social media platforms

An indexical sign: In my banner I used images like radio, billboard, cinema and newspaper which you can access different types of media like the news on the radio, a film at the cinemas and an advert on a billboard.

A symbolic sign: My banner includes different colours and shapes. My background is of different social media apps and they are all in hexagonal shapes. My banner includes bold writing of media studies in two different colours, white and yellow.

Statement of intent

My intent for this task is to create an ultra-sexualised games cover, which will be very controversial and will be stigmatised for its generalisation and sexist approach of portraying women. It will be aimed to appeal to the straight male demographic with an intended age range of around 14-25 year olds which would be published by a huge company with the intent to create massive sales and bring in huge profits. This cover will include generic flashy colours and symbols such as guns, swords and explosions to be appealing the avid straight male “gamers” and “weebs”.

representation

The male gaze is the theory that men sexualise and objectify woman and portray them as sexual objects

Laura Mulvey, a British film theorist, challenged the centrality of the male viewer and his pleasure. This is called ‘The Male Gaze’. She wrote ‘Visual Pleasure and Narrative Cinema’ which exposed her views an opinions. she was well known as a strong feminist and believed in equal rights between women and men.

The concept of ‘The Gaze’ was first used by John Berger, an art critic, in ‘ways of seeing’. This was a documentary that analysed the representation of women.

statement of intent video game cover:

Statement of intent.

I am gong to make an inlay sheet for a new video game. My video game is based around a female character, based on the star wars movies. I will have two representations of her, one being reactionary and sexualised by wearing revealing clothing and quoting stereotypical ”blonde” comments. The other being a strong and non gender conforming. A realistic picture of what a female fighting ‘bad guys’ with appropriate and realistic outfit would look. This representation of this character would be smart and quick thinking like a male character would be defined in a video game. I want to focus on the characters being no different other than their actual gender.

I want incorporate both reactionary and radical aspects. The female characters will be dressed as closely as possible to what a male would wear which is radical since females are stereotypically dressed in much tighter clothing which is contrasting to males. The character dressed in Tighter clothes will be reactionary since it is stereotypical for a female to dressed in. This will make her look like the ‘damsel in distress’. I will use a Paradigm, lots of signs that have a connection. Such as Tie fighters, The Millennium Falcon, and well known settings in the movies, on the print product.

I would like my final print product of my cover to be eye-catching and interesting. (a lot to look at), but neat at the same time. I want it to immediately communicate star wars and the aesthetic of fighters, star ships and well known characters, i.e.: Darth Vader, obi-wan Kenobi and Padme.

My age rating will be 15+, in order to be able to show the reactionary outfit of one of my characters as her breasts and bottom will be exposed slightly to promote the ideals of media sexualising and why is it obviously wrong. This would be inappropriate for anyone younger. The language of my radical character would be intelligent and intuitive which younger audiences wouldn’t understand.

statment of intent

A FBI agent has to capture a fugitive there will be loads of clues on the way and the player will have choices along the way to decide the ending of the game all choices will lead to a different ending. Throughout the levels the FBI agent will have many encounters and obstacles to face, the ending will be decided by the choices of the player. Different levels will unlock different locations unlocking different clues to uncovering the location of the fugitive.

statement of intent- game cover

I am going to make a game cover based off of the film ‘mean girls’ as I will portray the characters differently, one will be stereotyped as a ‘dumb ditsy blonde’ who’s outfit will emphasise her upper and bottom half of her body and the other as ‘strong hard working woman’ who is wearing baggier clothes which don’t hug to her physique claiming she does not feel the need to fit in to todays media based stereotype.