• The Leveson Inquiry is/was public inquiry into cultures, practices and ethics of the British press. This inquiry looks into the News international phone hacking scandal for publicity of private and personal information about celebrities and general people.
• One of the main ideas that revealed the disgust the media is involved with Milly Dowlers murder. A young teenager was murdered and the body was supposedly never found, however when writing stories and gathering info the media, with the polices consent, hacked into the young girls phone and texted her parents to give the false idea that she was still alive, they did this to keep the story going and make more sales.
• The Levenson study was created to reveal all of this corruptness and how the media needs to change, this was 10 years ago and the world has hardly changed.

1. Fluidity of identity – having the ability to change how you see yourself, the world, and your actions.
2. Constructed identity – when you have developed a clear and unique view of yourself and your identity.
3. Negotiated identity – when people reach agreements of “who is who” in their relationships.
4. Collective identity – the shared sense of belonging to a group.

1. Fluidity of identity– The ability to change how you identify yourself. For example, gender is fluid, you can choose to identify as the binary ‘stereotype’ male or female, or you can identify as more fluid- non-binary, transgender, gender-fluid etc.
2. Constructed identity– Identifying yourself differently to others by things you go through and things you have interests in.
3. Negotiated identity– The idea in which you come to an agreement of ‘who is who’.
4. Collective identity– A shared identification between people and groups. For example, liking a specific genre of music- you all belong to that collective identity.

Fluidity Of Identity –having the ability to change how you look at yourself ,the world and actions.

Constructed Identity – There are a lot of things people could use to construct their own identities. Media helps to build an identity for ourselves to suggest ways of living by acting on advice or recognising ourselves in a character of a film.

Negotiated Identity – where your desired appearance to other people meets the expectation that other people perceive you as. Showing how we want a balance between our own desires and with others and retaining our own strong identity. 

Collective Identity – Our likeliness to try to ‘fit in’ with others and engage. we refer to our sense of belonging to group, weather that be out of a shared interest/experience or even something in common. Our desire to engage with others and “fit in”. These groups could be social, religious, occupational or gendered.

Fluidity Of Identity – Having a fluid identity means having the ability to change how you see yourself, the world, and your actions. David Gauntlett states that we have a “greater diversity of identities”.

Constructed Identity – There are many things people may use to construct their own identities. Media helps to “construct” an identity for ourselves suggesting ways of living by acting on their advice or recognising ourselves in a character of a film.

Negotiated Identity – The line where your desired appearance to other people meets the expectation that other people have of you. Showing how we want a balance of being with others and retaining our own strong identity. 

Collective Identity – A reference to the natural human desire of belonging, specifically to a group. Our likeliness to try to ‘fit in’ with others and engage.

At News International there was a large hacking scandal whereby the police had got Levenson involved. The Leveson inquiry was public and was involved in the British press’s culture, practices, and ethics. The Leveson report was released in November 2012, which examined the culture and ethics of the press and presented proposals for a new body to replace the existing Press Complaints Commission.

The Leveson inquiry, led by judge Sir Brian Leveson, started in 2011. This was after it was found that journalists at Rupert Murdoch’s now unusable News of the World tabloid hacked the phone of a murdered school girl Milly Dowler.

First ad

Statement of intent- My intention is to create a reactionary ad for a perfume based in the 1960s. The product I am using is a Flower inspired perfume called ‘Blossom’ by the makeup chain Superdrug. My ad will be based around the idea of, youth, flowers, freshness, fun and aimed at women between 16-35.

Media Language- My dominant Signifier will be My product, a bottle of body spray, I will be closely following my style model and emulate the white box filled with text and an image of the product as seen in my style model. My ad will feature symbols of flowers as flowers signify freshness, an indexical signifier this perfume will make you smell young and fresh. I want my ad to be fun to entice people to buy the product, to do this I will be directing my model to pose confidently so that the potential buyers will believe they too will be confident and fun when wearing this scent. My product will be a conventional ad inspired by the 1960s, I will be using the ‘Score Liquid Hair Groom’ as my style model.

Audience- my audience will be people aged around 16-30 with no specified income, the product will be fairly priced and small enough to fit in a bag for everyday life.

Second ad

Statement of intent- my intention is to create a radical ad for my product, a flower scented body spray. My ad will be based around the floral scent of the spray instead of sexualising the model as seen in many reactionary ads. My style model is a Victoria secrets body spray ad from the modern day. My model will not be wearing revealing clothing as I want my ad to focus on the product and the flowery scents, not the model.

Media Language- My dominant signifier will be my bottle of body spray called ‘Blossom’ by Superdrug. I will be placing symbols of flowers blooming from my models head to correlate to my slogan ‘A blooming array of florals’.

Audience- my audience will be people aged around 16-30 with no specified income, the product will be fairly priced and small enough to fit in a bag for everyday life.