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Blinded by the Light

  • A low-medium budget film (15m$)
  • Music from the artist Bruce Springsteen has been around for multiple decades, so the music has already been bought (most likely). This funds the music side of the movie finances as they already own it. Which means that they are gaining more money than spending as they don’t need to purchase it.
  • The movie is an example of an indie vs majors collaboration, where a small indie company (Bend it Films) produces something but is in need of a major company (Warner Bros) to distribute it as they have the contacts needed to exhibit the movie.
  • The production has a lot of diversity as the director is British, likewise the co-company Bend it Networks. The main distributer/co-company is WarnerBros, an American company.
  • Major US global conglomerate Company, WarnerBros, has the money to produce and exhibit but the independent companies like Bend it films has the ideas that will be successful, so working together gives more smaller companies a chance to produce their work.
  • The movie has Social Media accounts such as Instagram, Facebook and Twitter to help the distribution by promoting it. On Twitter they have 3490 followers while only following 6 people, showing that it is purely for the marketing and distribution.
  • This is also an exhibition example as there will be trailers/spoiler clips of the movie where the public can view it, creating more money for the companies.

The movie in industry:

  • Using the music of Bruce Springsteen gives extra marketing, as fans of him will want to watch
  • Director Gurinder Chadha said in an interview with ‘Hey U Guys’ youtube channel, that she waited 17 years to produce Blinded by the light after producing very successful film Bend it like Beckham. Blinded by the light is very alike bend it like beckam, theme wise, so she was concerned about what people would think.
  • This shows how risky the cultural industries are as if they don’t enjoy the second movie, their reputation will be negative (She said that she was ‘worried about the reputation‘) and the company won’t receive the expected profit, ultimately leading to job losses not just within the production company, but also the distribution companies and people involved with the consumption/exhibition such as marketing companies hired and people working in cinemas. risky business

Media Industries

  • Co funded by New Line Cinema (american production studio owned by warnerbros) and indipendent production companies Levantine films, ingenious media and bend it films
  • Bruce Springsteen music essentially funds the movie and markets it too.
  • Film festivals are used to find distribution deals for films such as blinded by the light.
  • The film uses nostalia, identity, social consciousness and genre to market it: people can identify with the movie and relate to it
  • To distribute, they use new technologies such as streaming platforms (Netflix) where there is a large user consumption as the film has more chance of being watched and making more profit.
  • The regulation of teh industry is kept up through Britsh Board of Film Classification and Livingstone and Lunt.
  • “Blinded by the light has been dedcribed as a feelgood jukebox muiscal film using the music of bruce springsteen”

Social Economic & cultural contexts

  • Characteristic of contemporary cultural production in its use of new technology at production and distribution stages, reflecting shifting patterns of audience consumption.
  • As it is low budget, it can be considered in its economic context having a mix of independent and major production and distribution contexts targeting a different audience to ‘indie’ and high budget films.

Gurinder Chadha INDIEWIRE INTERVIEW

  • ‘What inspired me to make the movie was the way in which I saw the world going in terms of politician dividing us’
  • ‘Brexit threw a lot of ugly polarisation’
  • ‘As a film maker I wanted to use my voice and highlight that [poeple being divided for other games]
  • ‘Using the words and music of bruce springsteen let us tap into bruce’s philosophy on this’
  • ‘The power of music transcends the potential divisions.’

key words in “The culture industries”

Cultural industries This is an economic field concerned with producing, reproducing, storing, and distributing cultural goods and services on industrial and commercial terms. This is the companies included in the field of culture industries such as Netflix or Warner Brothers which is usually in favour of popularity.
———————————————————
Links to gate keeping as these large business decide what media is consumed through the large parent companies. This follows on the borderline of the idea of monopolies as these massive parent companies own the most of all cultural industries but allow few smaller more irrelevant companies to be involved to not be against government regulations.
ProductionThe action of making or manufacturing from components or raw materials, or the process of being so manufactured.
(The making and creation of media)
Media producers may be responsible for a range of tasks, like animation and narration, editing and arranging videos or developing program material.
DistributionThe methods by which media products are delivered to audiences, including the marketing campaign.
– This is one of the main sections of the culture industry.
Exhibition / ConsumptionA public display of works of art or items of interest, held in an art gallery or museum or at a trade fair. This includes companies such as Netflix or Cineworld where they exhibit the production for consumption, the sort of middle man between the promotion then the consumption of the production.
Media concentrationThe ownership of mass media by fewer individuals.
ConglomeratesA group that owns multiple companies which stand out different media specialised in written or audio-visual content.
Globalisation (in terms of media ownership)The worldwide integration of media through the cross-cultural exchange of ideas.
Cultural imperialismThe practice of promoting the culture values or language of one nation in another.
Vertical IntegrationWhere media companies expand by acquiring different businesses in the same chain of production and distribution.
Horizontal IntegrationA way in which media companies expand by acquiring media companies that work in similar sectors.
MergersWhere 2 or more business combine together to make one.
MonopoliesConcentrated control of major mass communications within a society. When a group owns everything in a specific line of business, such as owning the rights to wine, meaning you are the only one that can sell it. This is illegal in most places in the world.
GatekeepersThe process through which information is filtered for dissemination.
RegulationThe process by which a range of specific, tools are applied to media systems and institutions to achieve established policy goals such as pluralism, diversity, competition, and freedom.
DeregulationThe process of removing or loosening government restrictions on the ownership of media outlets.
Free marketOne where voluntary exchange and the laws of supply and demand provide the sole basis for the economic system.
Commodification  The transformation of the relationship, which is trafficked into things that are free of the commercial nature of the relationship.
Convergence  The merging of previously distinct media to create an entire new form of communication expression.
Diversity  A variety or assort of media.
Innovation  The changing in several aspects of the media landscape. The invention of new vales in the marketing sector.

blinded by the light movie examination prep

the movie blinded by the light made by new line cinema in association with warner brothers. the movie rides its popularity of  Bruce Springsteen’s music and popularity for their publicity as well as using posters, film festivals and trailers. there are many things that make this a good film for that they have the use of genre, nostalgia, identity, social consciousness which can apply to many people young and old making it a content for everyone to watch. the company distributed their product via VODS( Video on Demand)

Key words

  1. Cultural industries- Refers to various businesses that produce, distribute, market or sell products that belong categorically in creative arts. Including clothing, decorative material for homes, books, movies, television programs, or music.
  2. Production- The action of making or manufacturing from components or raw materials, or the process of being so manufactured.
  3. Distribution- Distribution means to spread the product throughout the marketplace such that a large number of people can buy it. The methods by which media products are delivered to audiences, including the marketing campaign.
  4. Exhibition / Consumption-The sum of information and entertainment media taken in by an individual or group. 
  5. Media concentration-in which decreasing numbers of individuals and organizations own media outlets, effectively concentrating the ownership of multiple organizations into the control of very few entities. 
  6. Conglomerates-a company that owns numerous companies involved in mass media enterprises.
  7. Globalisation (in terms of media ownership)-The production, distribution, and consumption of media products on a global scale, facilitating the exchange and diffusion of ideas cross-culturally.
  8. Cultural imperialism-Western nations dominate the media around the world which has a powerful impact
  9. Vertical Integration-When a company does all 3 production, distribution and consumption
  10. Horizontal Integration-When a company only produces.
  11. Mergers- Combining two or more things into one.
  12. Monopolies-concentrated control of major mass communications within a society.
  13. Gatekeepers- is a process by which information is filtered to the public by the media.
  14. Regulation-a rule or directive made and maintained by an authority.
  15. Deregulation-the removal of regulations or restrictions, especially in a particular industry.
  16. Free market-an economic system in which prices are determined by unrestricted competition between privately owned businesses.
  17. Commodification-Process by which things, services, ideas, and people relations are transformed into objects for sale.
  18. Convergence- a phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
  19. Diversity-it means understanding that each individual is unique, and recognizing our individual differences. 
  20. Innovation- the process of not just an “invention” of a new value for journalism, but also the process of implementing this new value in a market or a social setting to make it sustainable.

KEY WORDS

Cultural industries– the different types of popular media, produces, distributes products in the creative arts generally in favour of popularity.

Production – the making of a form of media.

Distribution – The methods by which media products are delivered to audiences, including the marketing campaign.

Exhibition / Consumption – The showing off of a product to an audience and the general use of a product.

Media concentration – The decreasing amount of different people who own media outlets, concentrating the amount that fewer people own.

Conglomerates- a company that owns numerous companies involved in mass media enterprises.

Globalisation- The production, distribution, and consumption of media products on a global scale, facilitating the exchange and diffusion of ideas cross-culturally.

Cultural imperialism– Western nations dominate the media around the world which has a powerful impact

Vertical Integration– When a company does all 3 production, distribution and consumption

Horizontal Integration– When a company only produces.

Mergers– Combining two or more things into one.

Monopolies- concentrated control of major mass communications within a society.

Gate Keepers- is a process by which information is filtered to the public by the media.

Regulation-a rule or directive made and maintained by an authority.

Deregulation-the removal of regulations or restrictions, especially in a particular industry.

Free Market – an economic system in which prices are determined by unrestricted competition between privately owned businesses.

Convergence-a phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.

Commodification Process by which things, services, ideas, and people relations are transformed into objects for sale. 

Diversity-it means understanding that each individual is unique, and recognizing our individual differences. 

Innovation – the process of not just an “invention” of a new value for journalism, but also the process of implementing this new value in a market or a social setting to make it sustainable.

definition

Cultural industries- the different types of popular media, produces, distributes products in the creative arts generally in favour of popularity

Production- the making of a form of media

Exhibition/ consumption- the retail branch of the film industry/ when the media is taken in by individuals or a group

Media concentration- the ownership of mass media by fewer individuals

Vertical Integration- a way in which media companies expand by acquiring different businesses in the same chain of production and distribution

Conglomerates- a group that owns multiple companies which stand out different media specialised in written or audio-visual content

Globalisation (in terms of media ownership)- the worldwide integration of media through the cross-cultural exchange of ideas

Horizontal Integration- a way in which media companies expand by acquiring media companies that work in similar sectors (owns several businesses of the same value eg. a media company can own Magazine, Radio, Newspaper, Television and Books. )

Monopolies- concentrated control of major mass communications within a society

Distribution- The methods by which media products are delivered to audiences, including the marketing campaign

Gatekeepers- the process through which information is filtered for dissemination

Regulation- the process by which a range of specific, often legally binding, tools are applied to media systems and institutions to achieve established policy goals such as pluralism, diversity, competition, and freedom

Mergers-a merger or acquisition in which 2 or more of the undertakings involved carry on a media business

Deregulation- the process of removing or loosening government restrictions on the ownership of media outlets

Free market- one where voluntary exchange and the laws of supply and demand provide the sole basis for the economic system

Commodification- the transformation of the shape of the relationship, which is initially trafficked into things that are free of the commercial nature of the relationship  

Convergence- the merging of previously distinct media technologies and platforms through digitization and computer networking 

Diversity- diversity of ideas, viewpoints or content options 

Innovation- change in several aspects of the media landscape, from the development of new media platforms, to new business models, to new ways of producing media texts

key words

Cultural industries – the different types of popular media, production, distribution and products in the creative industry.

Production – the making side of media.

Distribution – The methods by which media products are delivered to audiences, including the marketing campaign.

Exhibition – consumption- the retail branch of the film industry when the media is taken in by individuals or a group.

Media concentration – the ownership of mass media by fewer individuals.

Conglomerates – a group that owns multiple companies which stand out different media specialised in written or audio-visual content.

Globalisation – the worldwide integration of media through the cross-cultural exchange of ideas.

Cultural imperialism – The practice of promoting the culture values or language of one nation in another.

Vertical Integration – Where media companies expand by acquiring different businesses in the same chain of production and distribution.

Horizontal Integration – a way in which media companies expand by acquiring media companies that work in similar sectors.

Merger – Where 2 or more business combine together to make one.

Monopolies– concentrated control of major mass communications within a society.

Gatekeepers– the process through which information is filtered for dissemination.

Regulation– the process by which a range of specific, tools are applied to media systems and institutions to achieve established policy goals such as pluralism, diversity, competition, and freedom.

Deregulation– the process of removing or loosening government restrictions on the ownership of media outlets.

Free market– one where voluntary exchange and the laws of supply and demand provide the sole basis for the economic system.

Commodification– the transformation of the relationship, which is trafficked into things that are free of the commercial nature of the relationship.

Convergence– the merging of media technologies and platforms through digitization and computer networking.

Diversity– diversity of ideas, viewpoints or content options .

Innovation– change in several aspects of the media landscape, like the development of new media platforms, new business models and new ways of producing media texts.

Hesmondhalgh makes it clear that the Creative Industry is a ‘Risky Business’. Companies work to minimise the risk of their business. A way they can do this is by making their product at first, and then changing it slightly to further boost their sales after the first product. An example of this is music, after selling most of the songs, they could then bring out a remix of it.

Institutions – Key Words

  1. Cultural industries – The various companies or businesses who create, distribute and sell products relating to the creative field.
  2. Production – The process of creating and producing media content.
  3. Distribution – The ways in which media content is marketed and advertised to an audience.
  4. Exhibition / Consumption – The showing off of a product to an audience and the general use of a product.
  5. Media concentration – The decreasing amount of different people who own media outlets, concentrating the amount that fewer people own.
  6. Conglomerates – A company which owns multiple sub companies involved with the media industry.
  7. Globalisation (in terms of media ownership) – The processes of production, distribution and consumption and how they operate on a global scale with intertwining cultures.
  8. Cultural imperialism – A theory stating that the Western countries are most prominent in the media world, and that they have a negative impact on the rest of the world by injecting Western views into other areas’ cultures.
  9. Vertical Integration – When companies partake in all three of production, distribution and consumption.
  10. Horizontal Integration – When a company owns all of the ways to achieve one of the cultural industries.
  11. Mergers – Combining two or more things into one.
  12. Monopolies – When a company owns everything there is in a certain field.
  13. Gatekeepers – When choices of media content are restricted to certain options by certain people.
  14. Regulation – a rule or directive made and maintained by an authority.
  15. Deregulation – the removal of regulations or restrictions, especially in a particular industry.
  16. Free market – an economic system in which prices are determined by unrestricted competition between privately owned businesses.
  17. Commodification – the act or fact of turning something into an item that can be bought and sold.
  18. Convergence – a phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
  19. Diversity – it means understanding that each individual is unique, and recognizing our individual differences
  20. Innovation – the process of not just an “invention” of a new value for journalism, but also the process of implementing this new value in a market or a social setting to make it sustainable.