“The genre may be considered as a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. Since it is also a practical device for enabling individual media users to plan their choices, it can be considered as a mechanism for ordering the relations between the two main parties to mass communication.“ – Dennis McQuail

Action – a film genre in which the protagonist is thrust into a series of events that typically involve violence and physical feats

Adventure – a film genre that contains an exciting story, with new experiences and exotic locations

Animation – a genre that utilises the method of photographing successive drawings, models, or even puppets, to create an illusion of movement in a sequence

Comedy – a genre that uses humour to situations and characters, to appeal to audiences

Crime – a genre that fictionalises crimes, their detection, criminals, and their motives.

Documentary – a non-fictional motion-picture intended to “document reality, primarily for the purposes of instruction, education, or maintaining a historical record”

Drama – a genre intended to be more serious than humourous in tone

Fantasy – a genre involving magical elements, typically set in a fictional universe and sometimes inspired by mythology and folklore

Historical – a genre showing past events or set within a historical period

Horror –  a genre that seeks to elicit fear or disgust in its audience for entertainment purposes

Musical – a genre in which songs by the characters are interwoven into the narrative, usually accompanied by singing and dancing

Mystery – a genre that revolves around the solution of a problem or a crime

Romance – a genre that focuses on passion, emotion, and the affectionate romantic involvement of the main characters

Science Fiction – a genre which typically deals with imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, parallel universes, and extraterrestrial life

Sports – a genre in which a sport, sporting event, athlete, or follower of sport are prominently featured

Thriller – a genre designed to hold the interest of the audience by the use of a high degree of intrigue, adventure, or suspense

Western – a genre set primarily in the latter half of the 19th Century and the early 20th Century in the Western United States, in the style of the ‘Wild West’

A girl discovers her brother has been murdered in the street and tries to hunt down his killer. Categorized as a mystery/thriller, the film/series will be in an unchronological sequence with flashbacks to before her brother died.

For my film/series, I will create two different posters. These will give the potential audience an idea of what they would see if they watch it. For this, I am going to create one with mysterious elements, such as a silhouette of a looming figure, and another with hints towards the plot, such as a picture of the girl’s brother covered in blood.

Reinforced – to strengthen by additional material or support

Amplify – enlarge upon or add detail to (a story or statement)

Repertoire of elements –  is essentially features of a film that are repeated within a genre

Corpus – a collection of written texts, especially the entire works of a particular author or a body of writing on a particular subject

Verisimilitude – the appearance of being true or real

Realism – the quality or fact of representing a person or thing in a way that is accurate and true to life

Sub-genres – a genre that is part of a larger genre

Hybrid genres –  is a genre that blends themes and elements from two or more different genres

Familiar – well known from long or close association

Genre is when music or films are made up into diffrent

Genre is essentially around similarities and differences and should be predictable and expected and also unpredictable and unexpected

Genre is very important for companies who make it and for the people who consume it.

“. . . saddled with conventions and stereotypes, formulas and clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures . . .”

Verisimilitude-The appearance of being true or real.

Amplify-Enlarge upon or add detail to (a story or statement).

Reinforced–

sub-genres-a subdivision of a genre of literature, music, film, etc.

hybrid genres–

 Steve Neale – Steve Neale states that genres all contain instances of repetition and difference, difference is essential to the to the economy of the genre. Neale states that the film and it’s genre is defined by two things: How much is conforms to its genre’s individual conventions and stereotypes.

predictable expectations – something that happens that you could guess

reinforced – strengthen or support (an object or substance), especially with additional material.

amplify – enlarge upon or add detail to (a story or statement).

 repertoire of elements – Repertoire of elements is essentially features of a film that are repeated within a genre. … The audience expect to see them when watching films and they can be key in helping the audience to grasp the genre of a film.

corpus – body

verisimilitude– the appearance of being true or real.

realism – ealism, in the arts, the accurate, detailed, unembellished depiction of nature or of contemporary life. Realism rejects imaginative idealization in favour of a close observation of outward appearances. As such, realism in its broad sense has comprised many artistic currents in different civilizations.

 construction of reality – part of those observations and experiences come to us preconstructed by the media, with attitudes, interpretations, and conclusions already built in, then the media, rather than we ourselves, are constructing our reality.

historically specific – something from the past that is recognisable.

sub-genres – a subdivision of a genre of literature, music, film, etc.

 hybrid genres – A hybrid genre is a genre that blends themes and elements from two or more different genres. Hybrid genres are not new but a longstanding element in the fictional process

The genre may be considered as a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. Since it is also a practical device for enabling individual media users to plan their choices, it can be considered as a mechanism for ordering the relations between the two main parties to mass communication.Dennis McQuail 1987, p. 200

Ed Buscombe notes that the ‘kind’ or ‘type’ of film is usually recognised “and largely determined by the nature of its conventions” (1986 p. 15). In other words, the textual nature of the media production. To understand the way in which textual analysis is used to define the genre of a media product, look at any extract from any film.

A key theoretical area that underpins Media Language is the study of GENRE. Genre is a way of thinking about media production (INSTITUTIONS) and media reception (AUDIENCES). Overall, genre study helps students to think about how media texts are classified, organised and understood, essentially around SIMILARITIES and DIFFERENCE. In that media texts hold similar patterns, codes and conventions that are both PREDICTABLE and EXPECTED, but are also INNOVATIVE and UNEXPECTED. 

Genres are really important for institutions and audiences.

. . . saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures . . .Scorsese, A personal Journey through American Cinema (1995)

The genre may be considered as a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. Since it is also a practical device for enabling individual media users to plan their choices, it can be considered as a mechanism for ordering the relations between the two main parties to mass communication. – Dennis McQuail 1987, p. 200

definition of genre – a style or category of art, music, or literature

genre rests around the relationship of similarity’s and differences/the same and opposite

jybrid genre where two or more genres are in within one subject eg: comedy horror

genre is important to institutions and audiences they are about expecting and innovative things creating reactionary and radical products

. . . saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures . . . the institutional impact upon the genre is that it means that things are the same but different due to the limitations could be the way its made or the budget/money in order to produce the genre always making it different and the way the genre is codified within itself and certain things are made because of it etc

Ed Boscombe notes that the ‘kind’ or ‘type’ of film is usually recognised “and largely determined by the nature of its conventions” (1986 p. 15). In other words, the textual nature of the media production. To understand the way in which textual analysis is used to define the genre of a media product, look at any extract from any film.

genre- a style or category of art, music, or literature.

you want something that’s predictable and expected but also innovative and unexpected.

Overall, genre study helps students to think about how media texts are classified, organised and understood

‘ . saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures . . .‘

why is genre so important for institution’s

This theory suggests that NARRATIVES (=myths) are STRUCTURED around BINARY OPPOSITIONS eg: good v evil

creates a dominant message (ideology) of a film, audiences are encouraged to make a judgements about characters, groups, places, history, society etc.

Concept	Strongly agree	Agree	Neutral	Agree	Strongly Agree	Opposite Concept
Male	X					Female
Black			X			White
Protest	X					Acquiesce
Urban		X				Rural
Old				X		Young
Aggressive		X				Calm