Iconic sign:
- Phone
- Camera
- Microphone
Indexical sign:
- Microphone – news
- Speech bubble – text messages
- Facebook logo – social media
Symbolical signs:
- The colour green
- Circle
- The colour purple
Category Archives: Uncategorized
Filters
media banner
MEDIA FORMS
| FORMS | CHARACTERISTICS | EXAMPLES |
| NEWSPAPERS | – Small writing – Usually on paper – Mainly advertisement and the news | – The daily mail |
| SOCIAL MEDIA | – Communication – Young audience | |
| MAGAZINES | – Advertisement | – Vogue |
| T.V | – Ads in between – Visual | – ITV Sports |
| MUSIC VIDEOS | – Visual – Trends | – VIBEZ Da Baby |
| RADIO | – Audio – Music played | – BBC Radio |
| MOVIES/FILM | – Public – Usually in cinemas | – Endgame |
| ADVERTISING | – Marketing | – Billboard |
| VIDEO GAMES | – Personal unless online | – Fifa |
8 QUOTES
“A 2015 study showed that 83% of non-Hispanic Black teenagers play video games, compared to 71% of Caucasian teenagers, with 69% of Hispanic teens not too far behind. With the high percentage of teens of color playing games, representation is incredibly important but has — at least historically — been lacking.”- Levelling up representation
“This poor representation of Asian women perpetuates the stereotype that they are meek, submissive, sexual objects who exist purely for men’s entertainment.” -levelling up representation
“The industry traditionally projects an image that is young, white, straight and male, but there is growing understanding that – if only for the sake of releasing more interesting products – this has to change.” – why diversity matters
“The industry has been improving its depiction of non-white, non-male characters for several years, but in the last three E3 events, there has been a real sense of momentum, belief and priority – as if this isn’t just something to pay lip service to – it actually matters from a creative and commercial standpoint.” -why diversity matters
sketch design
statement of intent summer
- Statement of intent
My interview is about my grandmother who goes swimming every day in the sea and has done for years and the aim of this interview was to tell people about what it is like and the benefits to your health and other things including the community and a healthy habit. It is also to try get other people involved and starting to swim there self as she feels there are no negative effects and is such a good thing for you to start.
How did it follow style model? –
I feel that I followed my style model well by using similar colours to the magazine like text and hard lines and other design features I also copied the layout off size of paragraphs and placement and size of images as I really liked the design of my chosen style model and felt it looked good so tried to copy its design to be exactly like it, I feel like I could have done better the text itself and its size and font
Representation / content –
I feel that I represented my grandmother as a counter typical grandmother in a good healthy way so I feel it can be read and you will see something you don’t hear every day about grandmothers something they normally wouldn’t all do I wouldn’t say it is so radical no one would believe but just not as common as some things
What kind of company would make your product? –
I think that potentially a swimming magazine or fitness kind of magazine could produce this in order to show people who have access to the sea to start swimming more often maybe aimed at slightly older people or adults who have the time and transport to do this but it could really be for all ages
Cs pierce 3 x 3 media banner
Iconic sign:
- Television
- Phone
- Camera
Indexical sign:
- Microphone – News
- Speech bubble – Text messages
- Blue circle – internet
Symbolic sign:
- A line
- M
- Blue/light pink
Representation
| Male Gaze | the idea of how men view, sexualise and objectify women |
| Voyeurism | getting sexual pleasure from watching others when they are naked or engaged in sexual activity |
| Patriarchy | a system of society in which men hold the power and women are a small part |
| Positive and Negative Stereotypes | traits and characteristics, good and bad, attributed to certain social groups and to its individual members |
| Counter-Types | a positive stereotype that emphasizes the positive traits and characteristics about a person |
| Misrepresentation | |
| Selective Representation | only representing some events, based on importance and viewer preference |
| Dominant Ideology | the ideas and attitudes of the highest class in a society |
| Constructed Reality | |
| Hegemony | leadership or dominance by one social group over others |
| Audience Positioning | how an audience responds to specific media |
| Fluidity of Identity | being able to change how you see yourself, the world, and your actions |
| Constructed Identity | |
| Negotiated Identity | |
| Collective Identity | how people place themselves within certain categories such as race, gender or nationality |