Sentient – able to perceive or feel things.
Artificial Intelligence – the theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.
To start off with, prioritise the notion of CHANGE & TRANSFORMATION as a way of thinking about NEW MEDIA which can be linked to the key ideas of a media syllabus. For example,
- the transformation of social interaction (audiences);
- the transformation of individual identity (audiences and representation);
- the transformation of institutional structures (industry); and the changes in textual content and structure (language).
- The transformation of audience consumption
- Speed
- Access
- Retrieval
- Storage
- Time
- Space
Alex Krotoski: The Virtual Revolution
she looks at the pioneering work of Vannevar Bush – ‘As we may Think‘ (1945) that describes a memory machine that would make knowledge (and thereby understanding?) more accessible.
| TOPIC | NOTE / COMMENT |
| The Printing Press (Gutenburg) in the Medieval period mid 1400’s | the impact of new technology |
| Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc) | mental health internet addiction? Choices made? ‘A world without consequences’ ‘Senses over meaning’ |
| On-line / digital connection stats | According to recent social media data, the number of people using social media worldwide is 4.59 billion—which equates to about 57 percent of the total global population. Reports estimate that the number of global smartphone users will continue to increase and hit 6.8 billion by 2023. In 2023, the number of smartphone users in the world today is 6.92 Billion, which translates to 86.41% of the world’s population owning a smartphone (Source) 8.39 hours is the average daily use for screens, ages 13-24. Facebook is still the leading social media. 2.93 billion users. 16 million new members on Netflix during the pandemic. |
| Theodore Vail | The Network effect |
| Norbert Weiner Loop Theory | Loop Theory – predictive behaviour But is behaviour shaped and altered through networking and digital communications (pushing / pulling) Issues around privacy and individual psychology (mental health / wellbeing) and the environment Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard) (Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’ The |
| Robin Dunbar – The Dunbar Number | The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean) |
| Clay Shirky | American writer, consultant and teacher on the social and economic effects of Internet technologies and journalism. Argued audience behaviour has progressed from the passive consumption of media texts to a much more interactive experience with the products and each other. Source (Media Studies Website) Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics. |
| Vannavar Bush | associative not linear thinking the demise of long form reading So changing rules for logic, rationality, truth, understanding, knowledge. Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?) |
| Tim Berners–Lee | the inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society? Berners-Lee understood that the Web needed to be unfettered by patents, fees, royalties, or any other controls in order to thrive |
| Marshall McLuhan | The Global Village – ‘a sophisticated interactive culture’ |
| The impact on political and economic decision making | |
| Conclusions, suggestions, reflections and predictions |
B.F Skinner: American psychologist, behaviorist, author, inventor, and social philosopher.
- The theory of B.F. Skinner is based upon the idea that learning is a function of change in overt behavior. Changes in behavior are the result of an individual’s response to events (stimuli) that occur in the environment
