| research product 1 (body spray) | research product 2 (lipstick) | my product (mascara) | |
| understanding self | Knowing that you smell nice | Part of makeup routine | Part of your routine for makeup |
| enjoyment | People telling you that you smell nice | Having noticeable and bold lips | The satisfaction of having nice lashes |
| escapism | Could remind you of events | Reminds you of your mum using it when you were young | Looking bold |
| knowledge about the world | Different smells that you don’t recognise | Famous people have worn the same lipstick | Models around the world promote the product |
| self confidence/esteem | The knowledge of smelling nice can make you feel good | Can make you feel good that one of your facial features stand out | Feel good about yourself |
| strengthen connections with friends/family | Could share with family or friends or buy them it as a present | Could give as a gift | Letting your friends use it or using it with them |
| any other category or theme | – | – | – |
Category Archives: Uncategorized
Filters
| research product one ( chanel perfume) | research product two ( mascara) | my product ( dior perfume) | |
| UNDERSTANDING SELF | smelling nice at all times, having a scent to rely on and a signature scent. | part of your makeup routine | smelling nice at all times, having a scent to rely on and a signature scent. |
| ENJOYMENT | receiving compliments. | satisfying when applying | receiving compliments. |
| ESCAPISM | scent could take you back to a moment, place or time. | looking bold. | scent could take you back to a moment, place or time. |
| KNOWLEDGE ABOUT THE WORLD | flavours you’ve never smelt before. | models from around the world promoting the product and seeing more of their country in the advert. | flavours you’ve never smelt before. |
| SELF CONFIDENCE, SELF-ESTEEM | helps your appearance. confidence in yourself knowing you smell good . | feel pretty. | helps your appearance. confidence in yourself knowing you smell good . |
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | potential gifts for family and friends. | doing your friends makeup. | potential gifts for family and friends. |
| ANY OTHER CATAGORY OR THEME | – | – | – |
Uses and Gratification
| RESEARCH PRODUCT 1 (Calvin Klein Defy) | RESEARCH PRODUCT 2 (‘This is an ad for men’ L’Oreal Paris) | MY PRODUCT (Lynx) | |
| UNDERSTANDING SELF | Choose how you want to smell | Choose how you want to look | Choose how you want to smell |
| ENJOYMENT | Usually used on a special occasion | Usually used on a special occasion | |
| ESCAPISM | possibly could be able to feel like someone else | ||
| KNOWLEDGE ABOUT THE WORLD | |||
| SELF CONFIDENCE, SELF ESTEEM | smelling good boosts a persons self esteem and or confidence. | looking the way you want to will boost esteem and confidence | smelling good boosts a persons self esteem and or confidence. |
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | |||
| ANY OTHER CATEGORY OR THEME | May be expensive. | The brand indicates a premium quality which implies a high price tag | Low price tag due to the target demographic |
posters
USES AND GRATIFICATION
| RESEARCH PRODUCT 1 (Hugo boss 2010 man of the year) | RESEARCH PRODUCT 2 (007 after shave) | MY OWN PRODUCT (paul smith – london) | |
| UNDERSTANDING SELF | |||
| ESCAPISM | wow he can be man of the year just because of after shave | I can be just like James bond if I wear this | |
| KNOWLEDGE ABOUT THE WORLD | the man of the year in 2010 was Ryan Reynolds a actor/comedian big influencer | 007 is a character who is with in a secret service and has a thrilling life | |
| SELF CONFIDENCE,SELF ESTEEM | boosts the self esteem thinking that the confidence will be placed within you when you wear it | ||
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | |||
| ANY OTHER CATAGORY THEME | |||
Laswell’s Model
| research product one (mascara) | research product two (lip balm) | my product (perfume) | |
| understanding self | part of your makeup routine | self care. | smelling nice at all times, having a scent to rely on and a signature scent. |
| enjoyment | satisfying when applying. | freshly balmed lips instead of dry cracked lips. | receiving compliments. |
| escapism | looking bold. | could have used it when you were younger and reminded you of that time. | scent could take you back to a moment, place or time. |
| knowledge about the world | models from around the world promoting the product and seeing more of their country in the advert. | can be made in a country you haven’t heard of. | flavours you’ve never smelt before. |
| self confidence, self esteem | feel pretty. | having soft lips instead of chapped helps your appearance. | confidence in yourself knowing you smell good . |
| strengthen connections with friends or family | doing your friends makeup. | could be getting questions on the product so they ask you to buy for them for certain occasions. | potential gifts for family and friends. |
| any other category or theme | – | – | – |
| RESEARCH PRODUCT 1 (Foundation) | RESEARCH PRODUCT 2 (Highlighter) | MY PRODUCT (Lipgloss) | |
| UNDERSTANDING SELF | |||
| ENJOYMENT | Can find your perfect shade as they have a large range of colours. | ||
| ESCAPISM | |||
| KNOWLEDGE ABOUT THE WORLD | |||
| SELF CONFIDENCE, SELF ESTEEM | Buyer will feel more confident and have a good self esteem. | Model looks confident and glowy. Makes them want to buy the product and feel more confident. | |
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | Has different shades so everyone can get one. | Product comes with a few different colours, can share with family depending on their preference | |
| ANY OTHER CATEGORY OR THEME |
| RESEARCH PRODUCT 1 Gillette Razors | RESEARCH PRODUCT 2 Aftershave | MY PRODUCT Deodorant | |
| UNDERSTANDING SELF | lets you choose how you want to look for other people. | Choose how you want to smell. | Choose if you want to smell. |
| ENJOYMENT | N/A | Typically worn when going out. | Allows you to sweat less. |
| ESCAPISM | N/A | N/A | N/A |
| KNOWLEDGE ABOUT THE WORLD | N/A | N/A | N/A |
| SELF CONFIDENCE, SELF ESTEEM | Shaving your beard or moustache to make yourself look different which could give more confidence. | to make yourself smell nice for other people, which could boost your confidence. | Helps you not to smell bad and sweat. Makes you smell better. |
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | N/A | N/A | N/A |
| ANY OTHER CATEGORY OR THEME | Could have a modest price range. | Can be quite expensive. | fairly cheap. |
Uses and gratifications
| RESEARCH PRODUCT 1 – RAZORS | RESEARCH PRODUCT 2 -HAIR GEL/WAX | MY PRODUCT – AFTERSHAVE | |
| UNDERSTANDING SELF | Choose how you want to look | Choose how you want to look | Choose how you want to smell |
| ENJOYMENT | Typically worn when going out | ||
| ESCAPISM | |||
| KNOWLEDGE OF THE WORLD | |||
| SELF CONFIDENCE/ESTEEM | Choose how you want your beard or if you don’t want one | Can style your hair however you want | Makes you smell nice 🙂 |
| STRENGTHEN CONNECTIONS WITH FAMILY & FRIENDS | |||
| ANY OTHER CATEGORY | Can be cheap or expensive depending on which you want to buy – all audiences | Typically cheap, more people buying | Can be very expensive – materialism |