Qualitative

Coca cola- kids that earn pocket money and any age up from that, people that live in more urbanised areas, both people who have been educated and not, traditional working class, most countries in the world, all social grades

Maybelline lipstick- females over 15 or men buying it for their girlfriend, established middle class and new affluent workers, those who are employed, countries in western Europe and the USA, C1 and C2 social grades

Cera ve- teen girls/ young women, working either part or full time, western europe and USA, no qualifications neccessary, C1 and C2 social grades

Qualitative

Coca cola- explorer looking for new packaging and searching for their own name and the mainstreamer

Maybelline- the aspirer and mainstreamer

Cera ve- the struggler and mainstreamer

QUANTATIVE DATA

research product 1- Dior mascara

Targeted to people in the higher class who have money and are willing to spend a lot of money on a product that will be used frequently and often and so therefore will run out quicker.

The people in the higher class would usually be people ages 25 plus, but can also be 16 plus due to things such has having a wealthy family or having a job and saving up enough for such product.

research product 2- LIVE hair dye

Targeted to those in the middle class. As they will have gained enough disposable income to be able to spend extra money on hair dye which they don’t necessarily need.

The middle classed people could be anyone from 12 plus. The preteens would have to have parental consent to buy due to the fact that it may not be appropriate for school of not worth damaging hair for. Anyone can dye their hair as it’s their hair and they’re choice. this product is relatively cheap, five pounds per box, therefore its easier to be brought than other types of hair dye.

my product- monster energy

The target audience for my product would be ages 16-25 ish due to the fact that in the uk it is illegal to sell any energy drinks to people under the age of 16. The age 25 is the best cut off age ideally because not many adults would like something sweet or energising as majority of adults by then would turn to coffee as a energy source.

People from the middle class are more likely to buy this product as like the hair dye it is cheap and easy to find in any shop meaning its easy to grab and buy.

QULITATIVE DATA

research product 1- Dior mascara

The aspirer, the mainstreamer and the reformer

research product 2- LIVE hair dye

the reformer, the struggler, the mainstreamer and the explorer

my product- monster energy

the struggler and the succeeder,

	Qualitative	Quantative
Research Product One	Any Social Grade	The Explorer, The Mainstreamer
Research Product Two	Any Social Grade	The Aspirer, The Reformer
My Product	Established Middle Class to The Elite	The Aspirer, The Mainstreamer

	Quantitative	Qualitative
Research Product 1 – Razors	Any Demographic Descriptor or Social Grade	The Aspirer, The Explorer, The Mainstreamer
Research Product 2 – Hair Gel/Wax	Any Demographic Descriptor or Social Grade	The Aspirer, The Explorer, The Mainstreamer
My Product – Aftershave	New Affluent Workers -> Elite AB -> C1	The Aspirer, The Succeeder, The Mainstreamer

	Qualitative	Quantitative
Research product 1(Gillette razors)	It needs to have good quality for the price, good enough not to easily cut men shaving.	It is to be produced in bulk and sold to a wide range of shops around the world.
Research Product 2(AfterShave)	Needs to have a decent quality to suit the user because of its type of smell.	N/A
My Product (Deodorant)	N/A	Needed for a large target market such as men.

	Research Product One: Nike Trainers	Research Product Two: Lynx Deodorant	My Product: Hugo Boss Watch
Understanding Self	Helps you to understand what kind of shoes you like to wear	Helps you to understand what you want to smell like	Helps you to understand your taste in jewellery
Enjoyment	You can enjoy the design and comfort of the shoe	You can enjoy the smell of the deodorant	You can enjoy the fine mechanics and design of the watch
Escapism	N/A	N/A	N/A
Knowledge About The World	N/A	N/A	N/A
Self Esteem / Self Confidence	Confident about the shoes being a nice pair and looking good	Confident about smelling good	Confidence may be boosted if wearing a nice watch
Strengthen Connections With Family Or Friends	Can be bought as a gift to family or friends	Can be bought as a gift to family or friends	Could be bought as a gift to family or friends
Any Other Theme	N/A	N/A	N/A

	RESEARCH PRODUCT 1 Dior Mascara	RESEARCH PRODUCT 2 Live Hair dye	MY PRODUCT Monster Energy
UNDERSTANDING SELF	making your eyes pop out to people and so you can feel better and begin to understand your true identity	change the colour of you hair to get a true feeling of yourself and what suits you and what your feeling like yourself in.	feel more energised to be able to-do things you wouldn’t and find out your true capability and fully get to grips on what you are like.
ENJOYMENT	Enjoy putting on the mascara and seeing the difference it makes to your eyes once in.	Enjoy dying your hair and the enjoyment and anticipation of the colour being on your head and what you’ll look like with a different colour in your hair.	enjoy drinking this drink and getting energised throughout the day due to the intensity of the drink.
ESCAPISM	escape your daily looks and leave the idea of eyes and around your eyes not being good enough	escaping the idea of being like everyone else and becoming more so yourself and separating from the ideas of what peoples hair should look like by adding a new colour to ones life.	escape boring days and add some energy to make your day less boring and more thrilling everyday
KNOWLEDGE ABOUT THE WORLD	the knowledge that people around the world someone around the world would also have the same product as you the only question is where in the world.	knowing that people around the world could dye their hair with that exact product and the same colour at the exact same time as them.	knowing that the design of this monster can comes from the festival day of the dead therefore they might go to somewhere which celebrates it to get a better understanding of this festival.
SELF CONFIDENCE, SELF ESTEEM	make you feel better about your appearence in general as you can alter it to become / feel like a different person	make you feel better about yourself as you feel more like yourself witch your hair having been dyed a different colour.	mkaes you feel more confident in exams and before work due to the idea of being energised and being awake and actively ready for the exam.
STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS	create a better relationship with you and your friends as you can become closer with them (male friends) and with female friends you can connect to them with the idea that they also wear mascara too.	creates a stronger relationship with your friends as you’re feeling more like yourself and therefore you don’t have to act different around them.	you can strengthen relationship with both family and friends as you are more energised and feeling less down during the day.
ANY OTHER CATEGORY OR THEME

	RESEARCH PRODUCT 1 (NAME)	RESEARCH PRODUCT 2 (NAME)	MY PRODUCT
UNDERSTANDING SELF	audience can be wild and free like the model bold lipstick makes	audience can be confident like the model	promotes confidence
ENJOYMENT	model is smiling- you will feel happy and confident within yourself if you buy this product	model looks high class and her makeup is perfect. she looks classy because of her makeup	happy eye- smiling (although it’s only a picture of her eye)
ESCAPISM	‘wild’- free also enjoys herself	discovering self and escaping normal life to feel confident and sexy with the eye makeup- enjoys it because she feels confident	captioned with something relating to escapism
KNOWLEDGE ABOUT THE WORLD
SELF CONFIDENCE, SELF ESTEEM	‘wild to the max’, pretty, bright eyes	clear skin,	clear skin, photoshopped, bright eyes
STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS	intimate- the camera is close to her face independent- she’s on her own	the model looks like she has a family as she is dressed and made-up in a elegant and classy way
ANY OTHER CATEGORY OR THEME

Product 1:

Product 2:

	RESEARCH PRODUCT 1 (mac)	RESEARCH PRODUCT 2 (lynx)	RESEARCH PRODUCT 3 (henry hoover)
UNDERSTANDING SELF	lipstick to change your lips	deodorant to smell better	cleans your house and has a face
ENJOYMENT
ESCAPISM
KNOWLEDGE ABOUT THE WORLD
SELF CONFIDENCE, SELF ESTEEM
STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS
ANY OTHER CATEGORY OR THEME