For my advert, I will be advertising a curling hair cream . My product will be aimed at females with curly hair aged 16-45. I will advertise this product in the media form of magazines as magazines are popular for my target audience and I think this will reach a large group of people.

The advert with contain my class friend Honor Wade holding the hair product with her hair down to show her curly hair as if she uses the product regularly. This convinces the audience that this product will give you gorgeous curls as Honor has naturally curly hair. This is to represent how adverts show you what you want to see instead instead of the truth.

For the advert, I will have a simple background so the attention is on the curling cream and model so you cant miss it.

For my product, it will mostly be aimed towards women, as it is a women’s fragrance mainly leaning towards older women (20-50). My advertisement of the product will be the product in front of a blank screen so the product is made to look more bold and outstanding so the attention is only based on the perfume.

I will be using a male and female in my advert as a reactionary advert saying ‘this perfume attracts men’ and my my radical i may use two girls ‘explore beyond society’s expectations’.

This product can be for anybody but as it is a women’s fragrance more women may tend to buy it.

As my advert is aimed mainly towards women, it gets rid of diversity that is potentially needed for good sales. To make it more diverse i made sure to include the fact it is for different age groups so more groups of people are buying the product, making more ages known to the product as a lot of different age groups will be talking about it making it more widespread and known.

I am aiming to make a print advert by advertising my product at women between the age of 14-30. My product is sky high lash sensational mascara. For my vintage style advert I will make it radical by not photoshopping it extremely and keeping it natural. My second modern advert will be reactionary and I will photoshop the model extremely like most modern adverts, getting rid of blemishes.

For my radical advert I have two ideas. My first idea is to take photographs of my product using the studio lights changing the lights to harsh lighting or soft lighting, once I have my product images I will go to photoshop and pick which images are the best ones to use for my advert. I am inspired by the colourful 60s/70s adverts and their backgrounds so I will make my own background using different shapes and colours that they used back in the 60s/70s.The iconic signs that I will add is the text of what my product is called, on photoshop I will choose the text that’s similar to the 70s style magazine texts. I would like the title of my product to stand out and I will use the bold text and wrap and use the fish eye filter. I will include indexical signs by taking my products image and remove the background so its only the sky high mascara you can see, then I will stick it on my a4 background where I will add flowers using photoshops custom shape tool making them big and small and the colours will be different shades of pink and purple. The symbolic signs of my advert are the pink and purple colours of my advert with the floral shapes I made. Centre of the advert will be my product and I will use different positions to see which ones I prefer. For my second idea It will be the complete opposite of the reactionary advert and I’m hoping to create a positive stereotype instead of making young girls insecure because they don’t have super clear skin or no eyebags. It will be inspired by the colour adverts of the 60s. My models face will be a closeup looking straight into the camera whilst holding the mascara brush with the mascaras name also facing towards the camera. The mascara brush will look like its being applied to the models lashes.

The reactionary advert I will use photoshop to edit the models face and airbrushing it like most makeup adverts are today making it a negative stereotype to impress men in todays patriarchal society pressuring women to look as good as the models on the adverts even though the image is photoshopped. The models face will be slightly angled from the side instead of looking directly to the camera. Her face will be a close up shot

• Style model – Gucci sunglasses
• Reactionary print advert will involve a girl wearing sunglasses in a more feminine theme of sunglasses
• Historical print advert will include a male model. Then I will edit the photo to make it seem older and more historical
• Product – sunglasses

My intent is to create an advert on a pair of sunglasses. I am going to take a photo of the sunglasses in a bright location to represent the sun. After taking the photos I am going to import the multiple photos and pick which I believe is the best to edit and add effects. The name of my product will be called Shades. The dominant signifier in my ad is going to be the product (sunglasses). My product will be for any gender. My target audience will be any person above 12 (any gender) that is willing to spend £50 – £100 on a pair of sunglasses.

The radical advert will involve 2 male models both wearing the product in a bright, sunny location. The male models are used to create a counter typical representation to usual adverts on sunglasses which mainly a female model is used. The slogan I will use is going to be “Think Sunglasses” which I believe is more of a modern slogan. This advert will be targeted towards ‘The Mainstreamer’ and those who earn slightly above the average wage due to this product being sold in a mid-end fashion shop.

My reactionary advert will be set in he 1990s period. This advert will not include any models. I will take photos of the sunglasses on a white background and in many different positions to see which I think looks the best. These photos will be taken with a bright light above them to help represent the sun and make the sunglasses look good quality. After taking the photos I am going to choose 3 images I believe will work the best for this advert. With my 3 images I am going to display them in with each photo on top of each other and add a title named ‘Shades’ and a slogan ‘Think Sunglasses’. Due to this advert being reactionary I intend that my target audience will be for older consumers such as people aged from 30 – 60. I believe that my advert could be presented in a magazine such as ‘Adweek’ which was a famous woman’s magazines from the 1990s period.

“In this essay I am going to apply a semiotic analysis to both the Tomb Raider and Metroid video games covers.

I will argue that the Tomb Raiders game cover and Metroid cover display the same relationships, similarities and differences between signifiers. I will also argue the challenge of the way females are being represented and their place in society today. I strongly believe Tomb Raider doesn’t represent women in a positive or productive way in the gaming community as both covers are extremely sexist and degrading to women with the way they are dressed and the way certain features of their bodies are enhanced.the way women have been presented in these games covers creates unrealistic ideals of a female to the males eye, creating stereotypical standards that they believe all women must look like. Although people may think that Lara Croft has was defeating gender stereotypes buy being a strong main female character, she does not rely on a male character to complete her quest which then creates an influence on the males who play these games allowing them ton think it is okay to be encouraged to be more open minded in the way females should be perceived in games then to how they really are in real life.

 This reflects upon Laura Mulvey’s notion on the male gaze in that the dominant signifier is designed in such a way that she appears sexualised. In the words of Mulvey, she is a character whose “appearance is coded for a strong visual and erotic impact” (“Visual and Other Pleasures”, 1989). Laura states that women are presented as sexual objects for heterosexual male gratification, she believes this due to the abundant mass of females in the media being objectified to please men and to entice them to buy products.  

From the game Metroid, the main character who is seen as a rather large robotic character is known a radical character in the media as she is defeating the gender stereotypes (enlarged butt and boobs, smaller torso) by being a main character who has not been sexualised for the male gaze. The way she is not sexualised is a good way towards making a change in the media as the dominant signifier suggests a sense of power and independence the character brings out on her own. 

in conclusion, both Metroid and Tomb Raider describe two  representations of female protagonists in a way that they are both presented as radical roles due to the bravery and independence they are portraying. 

I intend for my product to be aimed towards females aged (15- 30). My product is the Lady Million fragrance, for my advert I will be having a solid background to ensure that all attention is on my product, the perfume will be affordable and good quality. I will also be using a female in my advert as it is the ‘Lady Million’ perfume in contrast to the mens ‘ 1 Million’ fragrance.