textual analysis

-rich background to show the richness of erfume

-small text with classy font

-expensive clothing on to show she’s posh

-lighting directly on her to show her importance

semeotic analysis

-dominant signifier(women in far right)

– Anchorage( background to represent expensive place)

-Icon (lighting)

-Anchorage(curtains signifying richness)

represntational analysis

– Voyeurism

– Dominant Ideology

– Constructed Identity

– Patriarchy

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My intention for my advertisement is to take a photo of a female holding the product and looking at the added photo of it.

My reactionary advert will consist of a female dressed in a black fury coat holding my the mascara. The girl along with the product is the dominant signifier. I decided that my model should be holding the product as well as a pair of sunglasses so she appears stylish and it’s as if the mascara transforms you into a young woman with good fashion sense and elegance. The title will be placed above her head at the top of the page and will be in a serif font to enhance the classy nature of the advert. The colour also supports this as I have chosen gold font to display a rich looking product. Although the copy is coloured black, the slogan is the same colour as the title to attract attention to it and so it is clear to the audience. My slogan is ‘confident, new, subtle’ which provides anchorage for the audience, especially if they are searching for any of these things in a mascara. An example of an iconic sign in my advert is the mascara as it is a sign that looks like it’s object. In this advert, the male gaze could be attracted due to her elegance and confident posture. The woman on the advert seems as though she lives a comfortable lifestyle and she is financially affluent lifestyle.

Laswell developed the Hypodermic model which is a linear communication theory which suggests that messages the media portrays are intended directly for a passive audience. In this case, the components of Laswell’s model would consist of the sender, being the brand- ‘Ted Baker’ and the name- ‘Indulge’, the message that the sender gets across, that you will feel ‘confident’ and it is a ‘new’ and ‘subtle’ look. The focus is then about the channel, the channel of this finished product is an advertisement in a magazine. However, it could be printed out as a poster. This magazine advert is for the intended audience (receiver) of women between the age of 20-28 who wear makeup and are of a middle class as the product isn’t the most expensive but is in the price range of £18-£20 which is moderate for a mascara. The denotation of the sunglasses in the model’s hand and her necklace also makes her appear middle class/high class as they sunglasses makes her appear classy and the necklace is a popular, expensive product that is only affordable to people who are well-off. This positions the audience to believe that the product looks expensive and if they purchase it they will feel more boujee. This then gives the affect (feedback) that people might believe that if they use this product they will become popular and clean looking. This could attract negative stereotypes in the sense that people who aren’t able to purchase this will feel insecure about themselves and how they can not afford to look as good as the model.

The radical advert will consist of a woman in a colourful 80’s style dress with a black wig in a hairstyle from that time period. The girl holding the product is the dominant signifier. I decided that my model should be holding the product as it seems more obvious that she uses it and promoting the product.

research Product Speculation – Dior and Chanel

Quantitative : The social class of my research products Chanel and Dior are in the class of upper and middle, they are rather expensive for lower class but however not to pricy for upper and middle. The income that would be appropriate for people who buy these products, their yearly income would be £45,000 – £85,000. As well, the suitable education for the community who wear these products would be successful in a university of a sort and have succeeded with high grades. The age grouped aimed through the advertisement of these products are 20 – 40 years of age.

Qualitative : The Psychographic Descriptor for these products would be ‘The Aspirer’ and ‘The Mainstreamer’. The Aspirer would want this product to show off their income status and what sort of designer brands they own. The Mainstreamer would want these products to have a pleasant aura around them.

own product speculation- coco chanel perfume

quantative- The social class of my product such as coco Chanel perfume is based in middle to upper class. the fitting income range would be 35,000+. On top of that this perfume may be used by adults who are of higher class. The target market for the perfume would be 25-70 years of age.

Qualitive: The Psychographic Descriptor fore this product would be the ‘aspirer’ and the ‘mainstreamer’. This would be because the Aspirer would gain happiness from owning a more expensive item. The mainstreamer would also enjoy having a more expensive and posh item however it is not a necessity.

The Maybelline advert consists of many things representing. For example sexuality, gender, race and the use of marketing strategy’s. Their stereotypical adverts usually only include women however in this particular advert it uses a male to represent their product.

Manny MUA, a social media influencer is included in this advert alongside another character, Shayla who is another social media influencer. Manny is a gay male, he is presented in this advert as slightly feminine as he has a high pitched voice and certain ways in which he is presented. This could be perceived as both positive and negative to the representation of sexuality as it represents men in the makeup industry that has been preciously dominated by women.

The influencers in the advert were most likely chosen to be involved as they both have large platforms. Manny MUA has  almost 10 million followers across Instagram and YouTube, and Shayla has 2.7 million followers on Instagram. Due to their large platform this is good promotion for Maybelline.

The advert presents both characters using the mascara and showing the audience hoe the mascara is applied. It is presented as a rich expensive product as the emphasis on the amount of gold used in the advert to show the 3expensivness and high standard of the product as gold connotates to money and power. In the advert it shows both characters going from not having expensive clothes on and being in a average NYC apartment to the transformation of them wearing gold outfits and looking all glammed up after using the product. Presenting this idea to the audience that if you use the product then you will then also feel this luxury.

The advert also presents the idea of diversity of gender and race as Shayla in the advert is a black female and Manny is a white gay male. This is positive as it shows the audience that the product is not aimed at any specific group of people and that anyone can use this product. As in the advert ‘score’ that we looked at it focused on a specific group which is focused on middle class white men.

”Young, white, straight male”

“The gruesome death of women for shock value is especially prevalent in modern gaming”

”Make them exude sexuality for the entertainment of the presumed straight male player.”

“Worse still are the portrayals of Muslim/Arab/Middle Eastern people, who are often relegated to the role of terrorist.”

“The Call of Duty franchise is one of the most popular in the world, yet it treats Muslims, Arabs, and Middle Easterners as an interchangeable monolith, despite being diverse groups of people.”

“Some may be surprised to learn that the most-active gameplaying demographic is African American teenagers”

“The Damsel in Distress predates the invention of video games by several thousand years”

“As a girl growing up playing games I was always like, why do I have to play as a boy?”